to remove filtersSaatchis’ Lycra push
19 Dec 1998 | by STEVE BELL
will include press, TV and outdoor in key markets. The global creative role is a new one. Y ...
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
REVIEW: Marketing and advertising news in the week’s press
18 Dec 1998 | by CLAIRE BEALE
Krispies and Frosties. A TV and press campaign through J. Walter Thompson breaks in early January ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
will be pressing ahead with a threatened tube strike on that night. If the strike goes ahead, the company says ...
OPINION: TURKEY OF THE WEEK
04 Dec 1998 | by ANNA GRIFFITHS
Mairi Clark picks the press ad for RemRem watches in this month s Dazed Is suicide becoming...Mairi Clark picks the press ad for RemRem watches in this month s Dazed Is suicide becoming the new sado-masochism or what? I like the concept that time is valuable, but how can you write a slogan like Why kill time, when you can kill yourself? and then pretend that the watches are a tribute ...
STOP PRESS
03 Dec 1998 | by ANNE-MARIE CRAWFORD
Calvin Klein has consolidated its pounds 60m European media buying account into Initiative Media, after a pitch between the two incumbents. Initiative previously handled all TV buying while CIA Medianetwork handled the rest. Calvin Klein said it would achieve a cohesive approach.
STOP PRESS
12 Nov 1998 | by BINNUR BEYAZTAS
Coca-Cola in Atlanta has appointed Tom Long as vice-president director of strategic marketing, responsible for building global brand strategy across all Coca-Cola brands. He reports to Charles Frenette, chief marketing officer.
TBWA launches Pretty Polly knickers
30 Oct 1998 | by CLAIRE COZENS
. The pounds 1 million press and poster campaign was created by TBWA GGT Simons Palmer and comprises three ... . The posters will run nationally from 2 November, with ads in the style press, including the December issues ...
DIRECT NEWS: Racing Green hires Davies Little to lead new direct initiative
30 Oct 1998 | by JOHN TYLEE
Racing Green, the fashion brand which pioneered the preppy look among the UK s young upwardly mobiles, is starting a major direct marketing initiative as part of a repositioning exercise. The move follows the appointment of Davies Little Cowley Fiddes to mount a direct response national press ...
REVIEW: Marketing and advertising news in the week’s press
23 Oct 1998 | by HARRIET GREEN
the industry s cheapest pre-pay mobile phone service with a pounds 3.5 million press campaign through Abbott ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
