to remove filtersREVIEW: Marketing and advertising news in the week’s press
18 Dec 1998 | by CLAIRE BEALE
Krispies and Frosties. A TV and press campaign through J. Walter Thompson breaks in early January ...
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
will be pressing ahead with a threatened tube strike on that night. If the strike goes ahead, the company says ...
Kellogg blitz to push price cuts
17 Dec 1998 | by DANNY ROGERS
and press campaign, through J Walter Thompson, which highlights an average 12% reduction in the retail ...
MEDIA CASE STUDY: BUD ICE
17 Dec 1998 | by RAYMOND SNODDY
created ads featuring the insects which have already starred in TV and press ads for the brand ...
PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
to transfer you to corporate affairs. Coca-Cola s US press office seemed equally bemused ... in the press office. We don t want to say any more. Why are you asking about Santa, anyway? Even ...
ADWATCH: Kronenbourg’s urbane tales - City sophistication is at the core of Kronenbourg’s new campaign with its humorous take on famous French sayings. Robert McLuhan reports
17 Dec 1998 | by ROBERT MCLUHAN
the momentum going. It benefited from a press campaign during the World Cup in France, including a guide ...
REVIEW: Marketing and advertising news in the week’s press
04 Dec 1998
Kellogg has appointed the Martin Agency in the US to launch a top-secret new product range, dubbed Essentials. The US agency becomes the fourth agency on Kellogg s dollars 400 million roster after pitching against Ammirati Puris Lintas and the incumbents, J. Walter Thompson, Leo Burnett and Burrell...
AMV unveils graphic anti-drink-drive Xmas campaign
04 Dec 1998 | by JOHN TYLEE
offenders. The writer, Tom Carty, and his art director, Walter Campbell, produced the press ad ...
STOP PRESS
03 Dec 1998 | by ANNE-MARIE CRAWFORD
Calvin Klein has consolidated its pounds 60m European media buying account into Initiative Media, after a pitch between the two incumbents. Initiative previously handled all TV buying while CIA Medianetwork handled the rest. Calvin Klein said it would achieve a cohesive approach.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
