to remove filtersMEDIA CASE STUDY: HOMEBASE
19 Dec 1998 | by RAYMOND SNODDY
by national press and in-store promotions. It is scheduled to run until Christmas Eve. Industry ...
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STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
will be pressing ahead with a threatened tube strike on that night. If the strike goes ahead, the company says ...
Liberty
17 Dec 1998 | by DANNY ROGERS
store in Regent Street. The store spent pounds 652,700 last year on poster and press ads which ...
Kellogg blitz to push price cuts
17 Dec 1998 | by DANNY ROGERS
and press campaign, through J Walter Thompson, which highlights an average 12% reduction in the retail ...
ASA upholds Tesco complaint against Safeway press ad
11 Dec 1998 | by JOHN TYLEE
Tesco has scored a win over Safeway after claiming its supermarket rival had manipulated price comparisons in an ad to imply it was cheaper. The row surrounded a regional press ad for Safeway ... in the national press - which promoted a potency pill called Vigorex, a drug it claimed had swept America ...
HOTLINE
11 Dec 1998 | by ANNA GRIFFITHS
Bupa has shortlisted HHCL s existing terrestrial service. Channel 5 plans to rent the 50 per cent of its digital capacity that won t be required for its own simulcast broadcasts. Keith Reinhard, the chairman and chief executive of DDB, has been named president of the Cannes film, press ...
STOP PRESS
03 Dec 1998 | by ANNE-MARIE CRAWFORD
Calvin Klein has consolidated its pounds 60m European media buying account into Initiative Media, after a pitch between the two incumbents. Initiative previously handled all TV buying while CIA Medianetwork handled the rest. Calvin Klein said it would achieve a cohesive approach.
Sponsors to sell tickets to Dome
03 Dec 1998 | by LISA CAMPBELL
or at reduced rates. The full price of tickets has not been revealed, but press reports claim ...
Budget targets leisure markets
26 Nov 1998 | by IAN DARBY
,000 on press and radio work through Interfocus (ACNielsen MEAL). ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
