to remove filtersSTOP PRESS
17 Dec 1998 | by DANNY ROGERS
will be pressing ahead with a threatened tube strike on that night. If the strike goes ahead, the company says ...
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Nortel in brand push
19 Dec 1998 | by ANNE-MARIE CRAWFORD
. The company is moving out of the trade press and focusing on national press work, developed in the US ...
PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
to transfer you to corporate affairs. Coca-Cola s US press office seemed equally bemused ... in the press office. We don t want to say any more. Why are you asking about Santa, anyway? Even ...
Games industry goes after girls
03 Dec 1998 | by IAN DARBY
this week. Males and females are targeted with separate mailings and free gifts. Press ads ...
AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing
03 Dec 1998 | by HARRIET MARSH
to be standing up. The US press report that Americans - particularly the younger ones - are reluctant ...
TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers
03 Dec 1998 | by KATE BARRY
. There is another, possibly more pressing, reason behind the study. The national code and number changes in April ... consider most appropriate for differing applications, respondents were shown three press advertisements ...
CLOSE-UP: CLIENT OF THE WEEK - One2One builds on IPA award. Tim Yates has no desire to rest on One2One’s current laurels, Jade Garrett says
27 Nov 1998 | by JADE GARRETT
appearance) telling us he d like to have a One2One with John Lennon. The campaign will be backed by press ...
STOP PRESS
26 Nov 1998 | by IAN DARBY
UK consumers are more likely to complain about goods and services than ever before, according to NOP research carried out exclusively for Marketing. Nearly three-quarters (71%) of consumers are more likely to complain about poor service and faulty goods than they were a few years ago, according to the...
Sony aims to be a one-stop shop
26 Nov 1998 | by IAN DARBY
by BMP DDB, and will appear in national, computer, and business press. ...
BBH signs Stuart Hall for One2One ad
20 Nov 1998 | by HARRIET GREEN
florid and the members of the press box become distracted by his antics. They end up trying to calm ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
