to remove filtersNortel in brand push
19 Dec 1998 | by ANNE-MARIE CRAWFORD
. The company is moving out of the trade press and focusing on national press work, developed in the US ...
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MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
, press, and radio campaign will roll out this week to highlight the benefits of using MoneyGram to send ... , and on local radio stations in areas with large Asian populations. Press ads will run in specialist Asian ... spent pounds 223,000 a year on press and outdoor work (Nielsen/Meal). ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
will be pressing ahead with a threatened tube strike on that night. If the strike goes ahead, the company says ...
MEDIA CASE STUDY: BUD ICE
17 Dec 1998 | by RAYMOND SNODDY
created ads featuring the insects which have already starred in TV and press ads for the brand ...
TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out
03 Dec 1998 | by JIM CURTIS
be leaked to the press. This was built for a client that was poised to merge with another financial ...
REVIEW: Marketing and advertising news in the week’s press
27 Nov 1998 | by JOHN TYLEE
Week The Canadian lager brand, Molson, is launching a pounds 1 million press and poster ...
CAMPAIGN MEDIA AWARDS 1998: Campaign Gold Award - Best Media Campaign of the Year - Yellow Pages
27 Nov 1998 | by CLAIRE BEALE
, postcards and press, as well as sponsorship of Underground maps and wallets. ...
STOP PRESS
26 Nov 1998 | by IAN DARBY
UK consumers are more likely to complain about goods and services than ever before, according to NOP research carried out exclusively for Marketing. Nearly three-quarters (71%) of consumers are more likely to complain about poor service and faulty goods than they were a few years ago, according to the...
MEDIA: Fantastic journeys - UK travellers are more independent and enjoying exotic trips in greater numbers. Andy Fry looks at how travel media is adapting
26 Nov 1998 | by ANDY FRY
been matched by a burgeoning travel media. Television, national press, radio, outdoor, magazines, text and online services all contribute to a competitive market. Press ahead Although TV accounts for a large chunk of ad spend, the national press is the largest medium. The likes ...
Budget targets leisure markets
26 Nov 1998 | by IAN DARBY
,000 on press and radio work through Interfocus (ACNielsen MEAL). ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
