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Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
of using the regional press in national advertising and marketing campaigns....The Newspaper Society has launched a series of case studies to demonstrate the effectiveness of using the regional press in national advertising and marketing campaigns. ...
, press, and radio campaign will roll out this week to highlight the benefits of using MoneyGram to send ... , and on local radio stations in areas with large Asian populations. Press ads will run in specialist Asian ... spent pounds 223,000 a year on press and outdoor work (Nielsen/Meal). ...
. The company is moving out of the trade press and focusing on national press work, developed in the US ...
will include press, TV and outdoor in key markets. The global creative role is a new one. Y ...
by national press and in-store promotions. It is scheduled to run until Christmas Eve. Industry ...
smoothly, says Patrick Walker. All the speakers really had to do was press the forward and backward ... and something to look at. You can scan a collage of press cuttings into a presentation slide ...
detractors. When pressed on the falling out with Leo Burnett he says: It could have been my fault, perhaps ...
Krispies and Frosties. A TV and press campaign through J. Walter Thompson breaks in early January ...
fire hazard. According to Steve Goodman, the director of press at the Media Business, it all ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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