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Lidl sets UK branding task for Paradigm PR arm

for Lidl: supporting the existing stores, launching new stores and running a national consumer press ...

STOP PRESS: M&S merges press offices under Challier

Marks and Spencer has merged its food and general press offices into one department under food...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...

AGENCY REPORT 1999: Kaizo

and, unusually, a marketing programme that includes advertising in trade and national press meant...Kaizo s agency credentials were a mixed bag. High investment in staff training and attractive staff benefits led to a strong mark in the staff category for the agency. Full multi-media capability and, unusually, a marketing programme that includes advertising in trade and national press meant ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

the national press and women s interest magazines to boiled eggs and organic bread soldiers. Iceland ...

STOP PRESS: Advertiser body PRO quits for DTI post

to join the Department of Trade and Industry press office. Her replacement is Joe Lamb, who joins the DTI...Julie McGuckian, the PR officer at the Incorporated Society of British Advertisers, has left to join the Department of Trade and Industry press office. Her replacement is Joe Lamb, who joins the DTI after a spell freelancing on the Daily Telegraph. Lamb reports to ISBA s director of public ...

STOP PRESS: Shell extends reputation turnaround

Shell has embarked on a new stage of its reputation turnaround programme, with the launch of TV ads based around its staff. The spots run from 20 September to mid-December and the programme is being masterminded by Fishburn Hedges.

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

of choice in stealing a march over the competition. Clothes rails full of press samples, champagne ... our collections as the fashion press would judge them, he says. With consumers more ... of the products that are out there. He says: The fashion press are not psychics, especially ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

press and sons through the lads press. ...

Borkowski PR will back Wrigley’s latest gum drive

Company, has appointed Mark Borkowski Press and PR....Company, has appointed Mark Borkowski Press and PR. The agency will handle strategic consumer PR ... uses Bristol-based James Reed PR for trade press relations and has done for 20 years. Wrigleys has ... Borkowski. The consumer campaign will focus on the youth press, broadsheet newspapers and lifestyle ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

to be demonstrated, and young children can t read, which cuts out press advertising or direct mail, so TV ... , alongside PROs from Red Square, for Hasbro and others. As early as March this year, the first UK press ... is already working on the next Harry Potter tome, and she was wary of the press focus on her personal life ...

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