31 Dec 1999
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20 Dec 1999
| by CRAIG MCGUIRE
White House deputy press secretary
Barry Toiv....WASHINGTON, DC: Burson-Marsteller added further public affairs
muscle last week by hiring former White House deputy press secretary
Barry Toiv.
Toiv, who will assume the newly created post of managing director in the
firm s Washington office next month, becomes the latest in a string of
DC ...
20 Dec 1999
| by CAROLYN MYLES
toward the needs of the press, is trying
to humanize its communications with the public and the media....WASHINGTON, DC: The federal government, historically not known for
its PR tact or its sensitivity toward the needs of the press, is trying
to humanize its communications with the public and the media.
In a seminar held earlier this month, more than 500 government
communicators ...
20 Dec 1999
| by ANA VARGAS
NEW YORK: In the wake of Donaldson, Lufkin & Jenrette (DLJ) barring
members of the press from its
20 Dec 1999
| by SUE LONERGAN
on serendipity to place roving reporters at your
booth.
Start sending press releases early and spacing ...
to
issue an official press release. And they ll want to know why it s
important for your market ...
, consider a press
conference.
But first ask yourself if you really need one. Alternatives include ...
20 Dec 1999
| by JOHN FRANK
, but targeted both the
trade and general press. Each of three Los Angeles-based PR firms was
given specific press segments to target: Bender, Goldman Smith PR, the online world; and Baker Winokur Ryder ...
.
Tactics
Trade press contacts began in mid-September while online media were
alerted before ...
20 Dec 1999
| by KIMBERLY KRAUTTER
novel), that it made the unusual decision to screen a rough
cut of the film to key press.
You ...
, ensuring strong
national press and making their films a must-see for voting Academy
members ...
20 Dec 1999
| by MIKE DAVIS and STEVE LILIENTHAL
with the Associated Press on NewsIQ, a
new service for corporate communicators. Under the agreement, the AP ...
: The PR world lost two highly regarded pros on December 12. NYC
publicity legend Bernie Bennett, a press ...
20 Dec 1999
| by CLAIRE ATKINSON
NEW YORK: Miramax has lured Matthew Hiltzik away from New York s
Democratic Party.
Hiltzik, previously the party s press secretary and deputy executive
director, is joining the movie house today as director of corporate
PR.
The 27-year-old, who had worked on the exploratory ...
20 Dec 1999
| by MATTHEW BOYLE
-business
intelligence, issued a press release to PRN on Dec. 7, 1998, warning
online shoppers about cyberscams ...