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TOP 100 ONLINE MEDIA PROPERTIES: The Top 100 - The traffic is getting heavy

www.pa.press.net Owner: The Press Association Impressions (m): 14 Unique users: 500,000 Ave ... Rate (cpm): N/A Contact: Rick Gibson, PA News Centre, tel: 020 7963 7596, rick_gibson@pa.press ...

Burson taps Toiv for DC shop boost

White House deputy press secretary Barry Toiv....WASHINGTON, DC: Burson-Marsteller added further public affairs muscle last week by hiring former White House deputy press secretary Barry Toiv. Toiv, who will assume the newly created post of managing director in the firm s Washington office next month, becomes the latest in a string of DC ...

Government aims to place human face on PR efforts

toward the needs of the press, is trying to humanize its communications with the public and the media....WASHINGTON, DC: The federal government, historically not known for its PR tact or its sensitivity toward the needs of the press, is trying to humanize its communications with the public and the media. In a seminar held earlier this month, more than 500 government communicators ...

DLJ event reignites media access row

NEW YORK: In the wake of Donaldson, Lufkin & Jenrette (DLJ) barring members of the press from its

THINKPIECE: How to turn the next trade show you attend into a publicity bonanza for your company

on serendipity to place roving reporters at your booth. Start sending press releases early and spacing ... to issue an official press release. And they ll want to know why it s important for your market ... , consider a press conference. But first ask yourself if you really need one. Alternatives include ...

CAMPAIGNS: Event Marketing - Playboy leaps to cyber world

, but targeted both the trade and general press. Each of three Los Angeles-based PR firms was given specific press segments to target: Bender, Goldman Smith PR, the online world; and Baker Winokur Ryder ... . Tactics Trade press contacts began in mid-September while online media were alerted before ...

As Oscars loom, Miramax releases winning formula

novel), that it made the unusual decision to screen a rough cut of the film to key press. You ... , ensuring strong national press and making their films a must-see for voting Academy members ...

NEWS BRIEFS

with the Associated Press on NewsIQ, a new service for corporate communicators. Under the agreement, the AP ... : The PR world lost two highly regarded pros on December 12. NYC publicity legend Bernie Bennett, a press ...

Miramax steals a NY politico to run corporate PR arm

NEW YORK: Miramax has lured Matthew Hiltzik away from New York s Democratic Party. Hiltzik, previously the party s press secretary and deputy executive director, is joining the movie house today as director of corporate PR. The 27-year-old, who had worked on the exploratory ...

Internet supplier sues PR Newswire for libelous report

-business intelligence, issued a press release to PRN on Dec. 7, 1998, warning online shoppers about cyberscams ...

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