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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

techniques. Both made their name with press ads: think small , lemon and others for Volkswagen ... and not eligible for the Campaign Hall of Fame Top 100. It is worth commenting on the relative lack of press ads in the list. By definition, press has always been a targeted medium, and individual ads ...

Campaign Hall of Fame. (Part 2 of 2)

marketing almost before the term was invented. The ad generated acres of press coverage ... by the public and press alike. 7. HEC PREGNANT MAN SAATCHI 1969 Title: Pregnant man Client ... a press campaign, it was made into a poster to capitalise on the extensive TV coverage of Prince ...

MEDIA CHOICE: Fiona Dixon, head of client development at Capital Radio Advertising, chooses the Beck’s ad bought around the Turner Prize 1999 programme on Channel 4 on 30 November, to launch its latest campaign

mileage of much press coverage of the new limited edition Beck s label. Client: Scottish ...

Delaney Lund lands creative account for online wine retailer

been adapting creative work originally developed in France for the existing press campaign ...

CAMPAIGN INTERNATIONAL: ISSUE - Millennium campaigns. Are the party poopers missing out? Those who dodged the year 2000 bandwagon may now be kicking themselves

commercial, backed up by witty press ads. In the East, where diamonds are valued as collectables, a TV ...

PRIVATE VIEW

, and only then, do they press the RECORD button. Bendicks of Mayfair. Because special people deserve ...

Stop Press

Carlton Communications chief executive Steven Cain has confirmed he is to leave at the end of January as the company s merger with United News s chief executive, will take the role of chief executive in the enlarged group.

Adwatch of the decade

. Sainsbury s Sainsbury s advertising has been inconsistent during the 1990s. AMV, whose colour press ...

Danone switches planning to Motive and Media Edge

with Carat. The buying team consist of buyer Danny Lloyd, press manager Glyn Williams and press buying director Tim Kirkman. Groupe Danone s media budget is spent mainly on television and press. ...

SF Cody presents Walker Media with pounds 10m media budget

to discuss details of the campaign but confirmed that press has been chosen as one of the main media ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.