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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

techniques. Both made their name with press ads: think small , lemon and others for Volkswagen ... and not eligible for the Campaign Hall of Fame Top 100. It is worth commenting on the relative lack of press ads in the list. By definition, press has always been a targeted medium, and individual ads ...

Campaign Hall of Fame: Chairman’s comment

over other media, particularly press. Of course there have been great press ads but their influence ... newspaper industry has become one of the most innovative press markets in the world. Lord ... reputation for quality editorial. Another press titan of the 20th century was Alfred Harmsworth ...

Campaign Hall of Fame. (Part 2 of 2)

marketing almost before the term was invented. The ad generated acres of press coverage ... by the public and press alike. 7. HEC PREGNANT MAN SAATCHI 1969 Title: Pregnant man Client ... a press campaign, it was made into a poster to capitalise on the extensive TV coverage of Prince ...

O&M unveils Christmas campaign for the Samaritans

. Society should grow up. The ad ends with the line: We ll go through it with you. New press ...

MEDIA CHOICE: Fiona Dixon, head of client development at Capital Radio Advertising, chooses the Beck’s ad bought around the Turner Prize 1999 programme on Channel 4 on 30 November, to launch its latest campaign

mileage of much press coverage of the new limited edition Beck s label. Client: Scottish ...

Ad bodies have say on Carlton/United merger

as Campaign went to press. ...

CAMPAIGN INTERNATIONAL: ISSUE - Millennium campaigns. Are the party poopers missing out? Those who dodged the year 2000 bandwagon may now be kicking themselves

commercial, backed up by witty press ads. In the East, where diamonds are valued as collectables, a TV ...

MEDIA HEADLINER: Scheduling taskmaster aims to outfox the large TV stations. David Bergg is keeping his plans for Sky One’s future secret

for Sky. A profile of Bergg in a magazine earlier this year began by quoting a press officer ...

MEDIA FORUM: How digital changed the media landscape in 1999. With all this merger mania around, one or two people in the media business could be in for an extremely brief Christmas break. Along with all things digital, consolidation loomed large in the i

row to erupt in the press market - a few weeks ago, three Birmingham newspapers owned by Trinity ...

Stop Press

Carlton Communications chief executive Steven Cain has confirmed he is to leave at the end of January as the company s merger with United News s chief executive, will take the role of chief executive in the enlarged group.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.