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Powernet Telecom awards launch to McCann-Erickson

McCann-Erickson UK s Manchester office has picked up the pounds 8 million launch task for the internet and telecoms company, Powernet Telecom. The agency will be responsible for producing a branding campaign spanning TV, radio and press which aims to make the company a top-five UK internet ...

Stop Press

Carlton Communications chief executive Steven Cain has confirmed he is to leave at the end of January as the company s merger with United News s chief executive, will take the role of chief executive in the enlarged group.

Briefs

for its launch campaign for the Corus brand. The press and poster drive was created by Zest ...

Adwatch of the decade

. Sainsbury s Sainsbury s advertising has been inconsistent during the 1990s. AMV, whose colour press ...

Conferences and exhibitions - Telecoms reveals its future agenda - Bhavna Mistry takes a look at how the telecoms industry approaches exhibitions

fairs, it s a cost- and time-effective way to meet serious customers, and you can get a lot of press ...

Tiny lines up three agencies for pounds 24m media buying pitch

on the direct sell part of the account. Collins Partnership is responsible for the press buying for Tiny ... to press. Tiny Computers creative agency, Golley Slater & Partners, is not thought to be affected ...

DIRECT: Virgin unveils DM push in pounds 20m Mobile launch

spend. The campaign includes a 500,000 door-drop and seven million national press inserts ... and promising a fairer deal to Virgin customers. The press insert shows a picture of a Virgin phone ...

1st Line apologises after failure to cope with calls

replaced its national press advertising with a printed apology from managing director, Martin Bateman ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

by June 2000, press ads the following year and sponsorship by 2003. 1998 - The launch ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

package was supplemented by a web site, poster campaign, press and radio promotions and tie ...

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