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Campaign Hall of Fame. (Part 2 of 2)

marketing almost before the term was invented. The ad generated acres of press coverage ... by the public and press alike. 7. HEC PREGNANT MAN SAATCHI 1969 Title: Pregnant man Client ... a press campaign, it was made into a poster to capitalise on the extensive TV coverage of Prince ...

Stop Press

Carlton Communications chief executive Steven Cain has confirmed he is to leave at the end of January as the company s merger with United News s chief executive, will take the role of chief executive in the enlarged group.

Pontin’s appoints Cheetham Bell to winter campaign

at the eight UK family centres owned by Pontin s. National press ads and brochures will support ...

Briefs

for its launch campaign for the Corus brand. The press and poster drive was created by Zest ...

CLOSE-UP: CLIENT OF THE WEEK - A prospector turned traveller Wherenow.co.uk’s Charles Seaford is offering unique holidays, Jade Garrett says.

. The agency s national press and poster campaign launches the company with the promise that now you can ...

Hotels brief awarded to Travis Sully Harari

Forte has picked Travis Sully Harari to handle creative work on its Heritage hotels account with a brief to make the upmarket chain more attractive to affluent young weekenders. A budget of pounds 750,000 will go behind a national press campaign aimed at extending the appeal of the 49 out ...

CAMPAIGN DIRECT: PROFILE - AMANDA MACKENZIE. Adventures in tailor-made marketing. Air Miles’ Amanda MacKenzie is keen to take the brand in a new direction, Robert Dwek reports

and press, but magnified by the independent marketing efforts of Air Miles biggest clients, the Who ...

Stop Press

presence in weeklies and national press in the final run-up to Christmas. Sky Sports has ...

DIRECT: Briefs

awareness of its services. The campaign, through IMP London, uses press, direct mail and banner ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

by June 2000, press ads the following year and sponsorship by 2003. 1998 - The launch ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.