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Buzz campaign aims for adventurous youth

agency. The agency will target outdoor, radio and selected press titles....and buying agency. The agency will target outdoor, radio and selected press titles. There could also ... response is a large part of our strategy. Clearly press is important. We have to achieve share of voice ...

Media Insight to run First-e online banking launch

-European press campaign, centred around national newspapers, in a bid to persuade affluent internet users ... , will be Europe s first fully online bank. The press ads will focus on a range of famous pioneers ...

MEDIA ANALYSIS: BRAND SPEND ANALYSIS - Unwrapping the adspend package of JMC, Thomas Cook’s new holiday brand

on the services offered by its rivals. Core themes for the television, poster, press and direct mail campaigns ... , the campaign launched on 1 September on TV, posters, press and direct mail. The first TV spot lasted ... at no extra cost and the other using the core unwrapping the package holiday theme. The press ...

New stock market magazine targets younger investors

. Shares launch ad campaign has focused on the press, appearing in The Daily Telegraph, Financial Times ...

Real Money offers financial advice to the youth market

. There will also be some in-store promotions and bits in the national press, said Woods. The launch issue ...

Scottish Radio Holdings buys Signways

Acquisition-hungry Scottish Radio Holdings has snapped up Manchester-based poster company Signways for pounds 4.15 million in cash. Since March, SRH, a radio and press owner, has muscled its way on to the outdoor scene by acquiring Glasgow based Trainer, Bristol-based Parkin ...

Guardian to unveil global division

. It is published in partnership with Press Point, which prints a range of international daily papers ...

INTERNATIONAL SALES: MEDIA JET SETTERS - Expense account playboys or essential profit powerhouses? Working in international sales may sound like a dream job, but it’s highly pressured and difficult to break into. Mark Tungate reports

DESMOND SOWERBY - ASSOCIATED NEWSPAPERS 1966 Joined IPC Transport Press in sales 1970 ...

STOP PRESS: Kodak restructures communications

Kodak is realigning its corporate PR with its consumer imaging division to mirror the company s European communications structure. Clare Fleerackers, PR manager of the division, will now also head corporate PR. She replaces Breege Fagan on the corporate brief. Fagan has moved to the health imaging department...

STOP PRESS: Shell extends reputation turnaround

Shell has embarked on a new stage of its reputation turnaround programme, with the launch of TV ads based around its staff. The spots run from 20 September to mid-December and the programme is being masterminded by Fishburn Hedges.

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.