30 Nov 2000
and the promises theme created by Target last year, the campaign kicks off with press ads, bespoke web pages, a 1...The Salvation Army is launching its most extensive recruitment campaign to date this Christmas through Target Direct Marketing. Developing the actions speak louder than words proposition and the promises theme created by Target last year, the campaign kicks off with press ads, bespoke web pages, a 1 ...
23 Nov 2000
direct marketing. The agency will launch Artism in the new year with an integrated press and DM campaign...Artism, an online resource for the creative industries, has appointed HPT Brand Response to handle direct marketing. The agency will launch Artism in the new year with an integrated press and DM campaign positioning it as the place to look for talent, venues, services and suppliers from the creative world ...
02 Nov 2000
| by MARK KLEINMAN
-the-line agency Martin Tait Redhead.
A new ad campaign, set to break next year, will include press and outdoor ...
02 Nov 2000
| by MARK KLEINMAN
The Guide Dogs for the Blind Association (GDBA) is launching its biggest ever direct marketing campaign as part of a long-term drive to bring new donors into its fold.
The charity, which relies on voluntary contributions, has unveiled responsive press ads and inserts in addition to a 50,000-strong ...
02 Nov 2000
| by RACHEL MILLER
corner of the screen prompted viewers to press the red button on their remote controls to receive more ...
s ads on Sky, you press a red button and jump straight to the point of ordering.
Domino ...
a phone, they can press a button on the remote they already have in their hands. There is no delay ...
27 Oct 2000
| by IAN DARBY
manager, Patrick Kullenberg. He was not available for comment as Campaign went to press.
L Oreal ...
26 Oct 2000
The Direct Marketing Association is to host a live pitch for the below-the-line business of dotcom startup GroupTrade.com, in what is believed to be the first event of its kind in the UK. The pitch, involving shortlisted agencies Saatchi s London offices.
26 Oct 2000
Virgin Wines is looking to shift more of its marketing to direct mail and responsive press...Virgin Wines is looking to shift more of its marketing to direct mail and responsive press advertising. The firm is using HPT Brand Response for its below-the-line activity, and is hoping to attract more customers to use its web site to find information and order wine. Virgin Wines is particularly ...
26 Oct 2000
Wash, Face Scrub and AfterShave Balm products. Poster, press and radio work will run alongside the door...Nivea For Men is launching a nationwide door-to-door campaign designed to drive sales of its Face Wash, Face Scrub and AfterShave Balm products. Poster, press and radio work will run alongside the door-to-door sampling initiative targeting 2.3 million households. It is co-ordinated by The Leaflet Company, DM ...
19 Oct 2000
, and is being promoted through inserts, direct mail and press ads. The work was created by BHWG Proximity...BUPA is launching a through-the-line direct response campaign to support its new BUPA Heartbeat product. The new brand tailors health care to the needs and life-stages of individual customers, and is being promoted through inserts, direct mail and press ads. The work was created by BHWG Proximity ...