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DIRECT: Briefs

and the promises theme created by Target last year, the campaign kicks off with press ads, bespoke web pages, a 1...The Salvation Army is launching its most extensive recruitment campaign to date this Christmas through Target Direct Marketing. Developing the actions speak louder than words proposition and the promises theme created by Target last year, the campaign kicks off with press ads, bespoke web pages, a 1 ...

DIRECT NEW BRIEFS

direct marketing. The agency will launch Artism in the new year with an integrated press and DM campaign...Artism, an online resource for the creative industries, has appointed HPT Brand Response to handle direct marketing. The agency will launch Artism in the new year with an integrated press and DM campaign positioning it as the place to look for talent, venues, services and suppliers from the creative world ...

DIRECT: Worldchoice hires RP&F for direct debit

-the-line agency Martin Tait Redhead. A new ad campaign, set to break next year, will include press and outdoor ...

DIRECTWATCH: Guide dogs charity in DM push

The Guide Dogs for the Blind Association (GDBA) is launching its biggest ever direct marketing campaign as part of a long-term drive to bring new donors into its fold. The charity, which relies on voluntary contributions, has unveiled responsive press ads and inserts in addition to a 50,000-strong ...

DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

corner of the screen prompted viewers to press the red button on their remote controls to receive more ... s ads on Sky, you press a red button and jump straight to the point of ordering. Domino ... a phone, they can press a button on the remote they already have in their hands. There is no delay ...

L'Oreal looks for direct marketing agency to build customer links

manager, Patrick Kullenberg. He was not available for comment as Campaign went to press. L Oreal ...

STOP PRESS

The Direct Marketing Association is to host a live pitch for the below-the-line business of dotcom startup GroupTrade.com, in what is believed to be the first event of its kind in the UK. The pitch, involving shortlisted agencies Saatchi s London offices.

DIRECT NEWS IN BRIEF

Virgin Wines is looking to shift more of its marketing to direct mail and responsive press...Virgin Wines is looking to shift more of its marketing to direct mail and responsive press advertising. The firm is using HPT Brand Response for its below-the-line activity, and is hoping to attract more customers to use its web site to find information and order wine. Virgin Wines is particularly ...

DIRECT NEWS IN BRIEF

Wash, Face Scrub and AfterShave Balm products. Poster, press and radio work will run alongside the door...Nivea For Men is launching a nationwide door-to-door campaign designed to drive sales of its Face Wash, Face Scrub and AfterShave Balm products. Poster, press and radio work will run alongside the door-to-door sampling initiative targeting 2.3 million households. It is co-ordinated by The Leaflet Company, DM ...

DIRECT: Briefs

, and is being promoted through inserts, direct mail and press ads. The work was created by BHWG Proximity...BUPA is launching a through-the-line direct response campaign to support its new BUPA Heartbeat product. The new brand tailors health care to the needs and life-stages of individual customers, and is being promoted through inserts, direct mail and press ads. The work was created by BHWG Proximity ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.