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REVIEW: Marketing and advertising news in the week's press

Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television Commission code that allows the product to appear within the credits. - General release.

CAMPAIGNS: An intelligent repositioning for Romeike - Branding

Romeike has been associated with monitoring press cuttings worldwide for nearly 150 years, and the company ... to reposition the company away from its image as a press clippings bureau. This confirmed that media monitoring ... advertising was placed in titles such as PRWeek and Marketing to coincide with the launch. An embargoed press ...

FOCUS: CRISIS MANAGEMENT - The heat is on. Mary Cowlett follows the timeline of a crisis from chatroom rumour to full-blown threat to reputation

in the online press release archive. 'In many ways the internet has made crisis management that much more ... is narrower than ever before. So it's no longer a case of making the CEO available to the press, saying you ...

FOCUS: HI-TECH - Designs on the web. Should PR companies be taking web development seriously enough to bring it in-house? Peter Simpson reports

on consistent brand positioning and messages, content, language, structure, ease of use of online press offices ...

DIARY: Robinson rides on the crest of 100.7 Heart FM wave

As if the PR recruitment crisis wasn t bad enough, with new media stealing all the top bods ... now the broadcast industry is getting in on the act. Bran Robinson is happy in her role as a press officer at Chrysalis Radio. But when one of the presenters at 100.7 Heart FM took a week s holiday ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

) in ad revenue - 45 per cent of the total display market. The UK press takes around 29 per cent of its ... are undeveloped compared with the UK - leaving more of the revenue cake for TV and press. Thirdly, some ... of the free press, says Carat's group head Susanne Sohnius. Zeitung Zum Sonntag has won market share from ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

) in ad revenue - 45 per cent of the total display market. The UK press takes around 29 per cent of its ... are undeveloped compared with the UK - leaving more of the revenue cake for TV and press. Thirdly, some ... of the free press, says Carat's group head Susanne Sohnius. Zeitung Zum Sonntag has won market share from ...

FOCUS: FINANCIAL PR - Global visionaries. The internationalism of PR is what many financial outfits are now aspiring to, finds Michele Witthaus

place with the different vested interests and on transactions with press, institutions and analysts,' he ... the on-line, national, international, regional and trade press, the majority of them favourable to OM ...

PRIVATE VIEW

: Dave Gill Typographers: Paul Beer, Paul Martin Exposure: National press and posters CAPITAL FM Project ...

PRIVATE VIEW

: Dave Gill Typographers: Paul Beer, Paul Martin Exposure: National press and posters CAPITAL FM Project ...

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