CAMPAIGNS: An intelligent repositioning for Romeike - Branding
01 Dec 2000 | by NICK PURDOM
Romeike has been associated with monitoring press cuttings worldwide for nearly 150 years, and the company ... to reposition the company away from its image as a press clippings bureau. This confirmed that media monitoring ... advertising was placed in titles such as PRWeek and Marketing to coincide with the launch. An embargoed press ...



