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REVIEW: Marketing and advertising news in the week's press

Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian.

STOP PRESS: Healthcare firm Nucare appoints Fuel PR

Fuel PR has been appointed to handle PR for Nucare, the healthcare organisation with specialist marketing services to independent pharmacists. Fuel PR director Gillian Waddell will run the account.

STOP PRESS: AstraZeneca appoints four PR managers

Fiona Tigar, head of PR at drugs giant Astra Zeneca, has made four appointments. Edel McCaffrey, Dominic Wake, Rachael Wood and Anna Isaacs have joined as PR managers. Wake and Wood join from Hill and Knowlton, while McCaffrey was at GCI Healthcare. Isaacs was freelance, but has previously worked at...

STOP PRESS: Alliance UniChem gets Gradwell as IR head

Pharmaceuticals wholesaler and retailer, Alliance UniChem, has hired Gerald Gradwell as head of IR. Gradwell joins from corporate and financial consultancy Gavin Anderson and Company, where he was a director working on the Alliance UniChem account. Gradwell is to be replaced by Liz Morley, who joined...

Tilger takes the media relations helm at Aventis

relations. He was previously a press officer and company spokesman for Hoechst, until it merged with Rhone...relations. He was previously a press officer and company spokesman for Hoechst, until it merged with Rhone ... media relations contact and corporate spokesman for the group. A team of six press officers reports ... , London and Germany. He was the only press officer to make the move from Frankfurt, where Hoechst ...

Novartis UK seeks replacement for Fong

as PR Week went to press. ...

BORDER LINES: MILAN - B-M lands pharmaceutical contract

London International Group, to handle media and press relations for the full range of its products...Burson-Marsteller has been hired by Hatu-Ico Commerciale, a subsidiary of the pharmaceutical giant London International Group, to handle media and press relations for the full range of its products, which include the world s leading condom brand, Durex. The agency signed a one-year renewable ...

CAMPAIGNS: Vitamin B6 gets a shot in the arm - Lobbying

)/ The Wordsmiths Press/The Government Relations Unit Campaign: Vitamin B6 Timescale: Ongoing ... - that the legislation was based on a flawed scientific understanding of the issue. On July 23rd, a press conference was held for national and specialist press, TV and radio at which US nutrition experts denounced ...

FOCUS: HEALTH PR - Unlocking the global market. While adapting their PR to local cultural climates, pharmaceutical companies are also focused on global markets. Ben Bold reports

. There was, and to a certain extent still is, a blissful ignorance of different cultural climates. Press ... international meetings and receives different messages from events and press releases then it will create ... integrated communications programme. Press briefings were held at key international meetings ...

CAMPAIGNS: Health PR - Safeguards for future foot health

Client: Johnson and Johnson MSD Consumer Pharmaceuticals Campaign: Daktarin/Society of Chiropodists and Podiatrists Health Week Free Foot Checks PR Team: Jo Spink PR/SCPOD press office ... and regional press, and a pack containing specially designed signage, foot towels, leaflets, feedback forms ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.