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STOP PRESS

Budweiser will this weekend screen 16 new TV ads, each featuring up to 15 real UK Budweiser drinkers giving their own version of the cult Whassup catchprase. The ads will screen in an intensive four-day burst between 11pm and 1am to coincide with the return home of pubgoers.

NEWS BRIEFS

disapproval from eating disorders associations. The new challenge will be launched in a nationwide TV, press...TV, press and poster campaign by J Walter Thompson, as well as through on-pack and in ...

DIRECT: Baileys in 'pounds 1 off' mailing to drive relationship task

marketing tool to drive future communications. The mailing, which is being backed by a press campaign ...

CAREERS: Company CV - Walkers

UK Annual adspend (year to October 2000) TV pounds 11,528,416 Press pounds 848 ...

Moet talks to three in pounds 12m creative review

. The winning agency will produce press and outdoor executions. ...

MindShare wins $700m Unilever media

Direction, part of the Omnicom group. It was speculated in the US press that Initiative Media’s purchase ...

Tesco presses on with expansion as foreign sales rise

Tesco is forging ahead with its international expansion plan after revealing a 49% increase in foreign sales in the third quarter.

DIARY: Master of Spin

you have a budget for black-and-white press ads, and not much else,' he whined, in an attack ...

DIARY: Master of Spin

you have a budget for black-and-white press ads, and not much else,' he whined, in an attack ...

STOP PRESS

Coca-Cola is in talks over a possible takeover bid for Quaker Oats, which counts successful sports drink Gatorade among its portfolio of food brands. Two weeks ago Quaker Oats rejected a dollars 14.8bn (pounds 10.5bn) offer from PepsiCo, and is now in talks with both Danone and Coca-Cola.

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