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21 Dec 2000
Channel 4 has secured a pounds 3.5m sponsorship renewal deal with Nescafe for Friends. It will start with the sponsorship of the new Friends series, being premiered in January on Channel 4 s new digital channel E4.
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STOP PRESS
21 Dec 2000
footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product...Corinthian has awarded the pounds 2m creative business for its PowerPodz MicroStars chocolate footballers to Doner Cardwell Hawkins. The agency will develop TV and press campaigns to launch the product. MBS will handle media for the February launch. ...
STOP PRESS
21 Dec 2000
Walt Disney Parks and Resorts, the US theme park and cruise line division, has increased its TV budget by almost 20% for its 2001 campaign, which will be its longest ever, running for 21 weeks.
Branson delays decision on Lottery action
21 Dec 2000
by the press in May this year. Its link with G-Tech meant that Camelot was excluded from the bid ...
DIARY: Redman Jones has a fondness for Shrimps
15 Dec 2000
pounds' by having its name emblazoned across the sports pages of the national press. Enjoy it while ... Greco, the agency's head of PR and promotions, and Morecambe's press officer, insists the Shrimps won ...
AOL and Time Warner to hear merger decision today
14 Dec 2000 | by Louise Banbury
. According to some press reports, some of the commissioners were yesterday still unsure about which way ...
Government to announce media “super-watchdog”
12 Dec 2000 | by Louise Banbury
LONDON (Brand Republic) – The UK government is due to outline plans for a new media watchdog, dubbed Ofcom, in its communications white paper today. Ofcom is designed to bring to an end the “alphabet soup” of media regulators and will cover radio, television, advertising, telecoms, the press ...
REVIEW: Marketing and advertising news in the week's press
08 Dec 2000
Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian.
WCRS ads highlight winter problems of London's homeless
08 Dec 2000 | by JENNY WATTS
WCRS has unveiled a national TV, press, poster and radio campaign for the charity Centrepoint...WCRS has unveiled a national TV, press, poster and radio campaign for the charity Centrepoint ... Centrepoint get to London's young homeless before someone else does.' The press, poster and radio campaign was written by Martin Gillan and art directed by Dave Lang. The press executions were shot by Graham Fink ...
M&C reveals Bryant Homes work
08 Dec 2000 | by JEREMY WHITE
. It will run nationwide for several months. Four press executions will follow. The ad was written by Paul ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
