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REVIEW: Marketing and advertising news in the week's press

08 Dec 2000

Lego has shortlisted two agencies for its pounds 3.6 million media operation. The company is seeking an agency to create global advertising for Lego Media, which produces TV programmes, books, magazines, films and software. - Media Guardian.

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

) in ad revenue - 45 per cent of the total display market. The UK press takes around 29 per cent of its ... are undeveloped compared with the UK - leaving more of the revenue cake for TV and press. Thirdly, some ... of the free press, says Carat's group head Susanne Sohnius. Zeitung Zum Sonntag has won market share from ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Taking on Germany's print giants - The German newspaper market is successful but conservative. Can newcomers such as the Financial Times Deutschland make any real headway there, Andy Fry asks

24 Nov 2000 | by ANDY FRY

) in ad revenue - 45 per cent of the total display market. The UK press takes around 29 per cent of its ... are undeveloped compared with the UK - leaving more of the revenue cake for TV and press. Thirdly, some ... of the free press, says Carat's group head Susanne Sohnius. Zeitung Zum Sonntag has won market share from ...

ADWATCH: TV viewers warm to new telecoms ads from British Gas British Gas' latest ads are promoting its foray into the telecommunications market.

23 Nov 2000 | by EMMA REYNOLDS

9m burst of television, press and radio activity. Customers call the phone number shown ...

REVIEW: Marketing and advertising news in the week's press

17 Nov 2000

The brand consultancy Happy Dog Group has won the account for the global brand positioning of the new Microsoft Xbox games console. - General release.

REVIEW: Marketing and advertising news in the week's press

17 Nov 2000

The brand consultancy Happy Dog Group has won the account for the global brand positioning of the new Microsoft Xbox games console. - General release.

CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers

17 Nov 2000 | by REBECCA BEER

are believed to be in the pipeline. Marketing: A press and poster campaign is being run through Anti ...

CAMPAIGN.I: BEHIND THE HYPE - Straight-talking from Queercompany. A new site offers financial advice to gay consumers

17 Nov 2000 | by REBECCA BEER

are believed to be in the pipeline. Marketing: A press and poster campaign is being run through Anti ...

REVIEW: Marketing and advertising news in the week's press

03 Nov 2000

The Post Office is to appoint its first mainstream ad agency to handle a pounds 15 million brand drive next year. The organisation will draw up a shortlist with a view to appointing an agency by March. - Marketing The Japanese 'urban fashion' retailer Uniqlo is talking to agencies about a UK...

DFGW resigns Mothercare.com account

03 Nov 2000 | by JEREMY WHITE

of. Resigning business is not something you do lightly.' At the time of press, Mothercare UK ... national press and poster campaign to support the website's launch in September. Duckworth Finn picked ...

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