20 Dec 2001
BUPA is launching a 3m campaign on January 2 through WCRS
which features real BUPA staff and positions it as a caring
organisation.
20 Dec 2001
The Millennium Dome is to be developed as a 20,000-seat sports and
live entertainment arena. Lord Falconer, the minister in charge of the
attraction, announced a public-private partnership with Meridian Delta,
a consortium led by property companies Quintain Estates and Lend Lease
and backed...
20 Dec 2001
Going Places is launching a 6m TV campaign featuring Royle
Family star Ricky Tomlinson in order to drive sagging summer bookings.
The ads, which feature the strapline 'Deals to really get you going',
break on Boxing Day and run until mid-February.
20 Dec 2001
The Incorporated Society of British Advertisers has broadly
welcomed the results of a research project commissioned by the Food
Standards Agency, which shows that most consumers are unconcerned about
food promotions. The research indicates that the views of consumer
pressure groups such as SUSTAIN...
20 Dec 2001
Club Med's deputy managing director and chief marketer, Yves
Martin, has resigned. Martin, 43, joined the troubled French holiday
brand from the Casino retail chain in 1997.
20 Dec 2001
Mecca Bingo has confirmed its reappointment of WCRS to handle its
advertising as revealed by Marketing (December 13).
20 Dec 2001
Kay Downs, managing director of hosiery and lingerie brand Pretty
Polly, has left the company. A source at Pretty Polly said Downs had not
yet been replaced, Neither has James Turton, who left his position as
marketing director earlier this month.
20 Dec 2001
Lever Faberge has axed its Lynx-branded barber shops. The company
said the two shops, one in London and one in Kingston-upon-Thames, had
developed a loyal clientele but were not performing to its standards.
20 Dec 2001
London Mayor Ken Livingstone is to launch a cinema ad about the
anti-social costs of dropping litter. The ad, created by Soul, is
sponsored by environmental group Onyx under the strapline 'Dropping
Litter Ruins Lives'. It will show that a ton of litter is dropped in
London every minute.
20 Dec 2001
The BBC is to launch a major marketing campaign in the run-up to
the launch of its eight digital TV and radio services next year, themed
'Everyone's BBC: Connecting with out audiences'. Director of marketing
Andy Duncan says it is a great opportunity to simplify confusion
surrounding digital...