. TOP 20 ADVERTISERS OCTOBER 2001 (POUNDS M) Company Press Cinema Radio Out- TV ...
TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies.
BUPA is targeting independent financial advisers with a direct marketing campaign to launch its financial protection scheme. The push, through WWAV Rapp Collins North, involves direct mail, press advertising and online activity. Promoting BUPA's critical illness cover and income protection plan ...
on with direct mail, press and inserts laced with self-deprecating humour aimed at disarming the car marque ... , with press generating 12% response, inserts 1.2%, while direct mail achieved a 100% higher response than ... to work in the developing world. Hence, the poster that failed to become a press ad, because the booker ...
, but was unavailable for comment as Marketing went to press. M&S recently launched its Christmas TV ad campaign ...
Ernest 2.5 million through Mountainview. The direct marketing review is at an early stage with Ernest & Julio Gallo currently constructing a pitchlist. Ian Belcher, E&J Gallo's marketing controller, was unavailable as Campaign went to press. E&J Gallo wines are the tenth largest selling ...
LONDON - Business management software giant PeopleSoft has been taken to task over a press campaign
The Direct Marketing Association says it is "dismayed" at Friday's court ruling that the supply of electoral roll data to private companies contravenes the Human Rights Act 1998. The DMA says the ruling fails to take account of the fact that the Act also protects companies' rights to freedom...
professionals as well as clients. Media will include direct mail and trade press advertising. "WWAV ...
The campaign, which breaks on Wednesday, is headed by a direct mailing in the form of a branded box containing a giant bag of party poppers. The mailing will be supported by press ads in trade and industry magazines. The pay-for-performance website will initially target businesses in the travel ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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