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Brands in the Balance

in the uncritical style of a corporate press release, Drawburgh finally announces his intention near the end ...

Citizen Brands-why businesses need to wake up to corporate responsibility

Hamel and C K Prahalad, Competing for the Future, Harvard Business School Press, 1994 ****Financial ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.