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Camelot is embarking on its first direct mail push following the lifting of a blanket restriction on all direct marketing activity by the National Lottery Commission. The 60,000-strong mailing, through Hicklin Slade 4 million TV, press and radio campaign for the launch of its Christmas ...
their ears to the ground and an eye on the press for account moves. This doesn't impress Hawken: "If I ... Heidelberg printing press. Instead of showcasing the high print quality, it mailed out a tin of 12 Derwent artists' pastel pencils, along with a press release. Rather than directly generating leads ...
industry, this is a disaster. As Marketing Direct went to press Experian, for example, had no option ...
Agency Leonardo Art director Stuart Button Copywriter Wesley Hoawes Medium Press ads 3. e ...
recently installed a digital press, believes speed is key. "Digital can compete with litho on a cost ...
manager, Lever Faberge UK Tailor manages the press office for the UK, developing marketing ...
BUPA is launching a 3m campaign on January 2 through WCRS which features real BUPA staff and positions it as a caring organisation.
The Millennium Dome is to be developed as a 20,000-seat sports and live entertainment arena. Lord Falconer, the minister in charge of the attraction, announced a public-private partnership with Meridian Delta, a consortium led by property companies Quintain Estates and Lend Lease and backed...
Going Places is launching a 6m TV campaign featuring Royle Family star Ricky Tomlinson in order to drive sagging summer bookings. The ads, which feature the strapline 'Deals to really get you going', break on Boxing Day and run until mid-February.
The Incorporated Society of British Advertisers has broadly welcomed the results of a research project commissioned by the Food Standards Agency, which shows that most consumers are unconcerned about food promotions. The research indicates that the views of consumer pressure groups such as SUSTAIN...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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