to remove filtersCAMPAIGNS: Brand Awareness - Elitist dating agency takes first PR foray
23 Nov 2001 | by TARA STEVENS
' image. Instead of using press releases/photocalls, LA Comms phoned journalists asking 'Are you ...
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STOP PRESS: PReview reports a ten per cent increase in new business
23 Nov 2001
NEW BUSINESS: PReview, the PRCA's new business referral scheme, has reported a ten per cent increase in new business awarded to members through the scheme during the past year. PReview received 462 enquiries worth 27m, ten per cent of which were followed through to generate business worth...
Overture launches B2B campaign
20 Nov 2001 | by Sylvia Westall,
The campaign, which breaks on Wednesday, is headed by a direct mailing in the form of a branded box containing a giant bag of party poppers. The mailing will be supported by press ads in trade and industry magazines. The pay-for-performance website will initially target businesses in the travel ...
STOP PRESS: Haygarth Group hired to provide B2B marketing and communications campaign
09 Nov 2001
B2B: The Haygarth Group has been hired to provide a B2B marketing and communications campaign surrounding the launch of Phonenames. The firm will allow companies to use a memorable phonename, rather than traditional number. Haygarth also works for the BBC and Majestic Wine.
INTERNATIONAL: USPS bid to allay postal anthrax fear
26 Oct 2001 | by DOUGLAS QUENQUA, ANITA CHABRIA and ROBIN LONDNER
WASHINGTON: Public affairs bosses at The United States Postal Service (USPS) are mounting an international communications drive aimed at calming nerves and stabilising the public's confidence in mail delivery following postal anthrax attacks, which had already claimed two lives as PRWeek went to press ...
Great name for a brand - The Lowbrow Lowdown
08 Oct 2001
press release on September 24 which the typically irreverent UK website The Register has deemed ...
AccountancyGroup hires Midnight for PR
29 Aug 2001 | by Jennifer Whitehead,
The agency is briefed with raising AccountancyGroup's profile through small business, technology and accountancy trade press. The account was awarded without a pitch. The site launches this month and offers small businesses an online, real-time service to deal with accounting, taxation, payroll ...
Cake is picked to run consumer PR brief at ITV Digital
21 Jun 2001
press officer Mark Woods. Dowling described the agency's strategy as: 'Focusing on the humour and style ...
Newspaper Society loses marketing chief
19 Apr 2001 | by Claire Billings
. During his tenure, he was responsible for raising the profile of the regional press. One of his successes was the development of the Creating New Perspectives campaign, which helps national advertisers use the regional press ...
Animal testing ad cleared
19 Apr 2001 | by Anna Clarke
in the national press by the Association of the British Pharmaceutical Industry. Under the headline “Animal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
