Lever Faberge has axed its Lynx-branded barber shops. The company said the two shops, one in London and one in Kingston-upon-Thames, had developed a loyal clientele but were not performing to its standards.
PUBLIC AFFAIRS: The Tobacco Manufacturers Alliance is to lose public affairs director John Carlisle at the end of this month. Carlisle will now work as an independent political consultant, having joined the TMA in 1997 after 18 years in Parliament. He will continue as ad hoc adviser to the TMA.
CONSUMER: Grappa has been hired by designer jeweller Nicholas James to promote its products in the high-end fashion and bridal press. The agency won the business on the back of its work for Top Shop's jewellery line Freedom. ...
on the news as Campaign went to press. ...
Direct cosmetic retailer Avon has poached William Susetka, international president of Bristol-Myers Squibb-owned Clairol International to be its president of global marketing.
CONSUMER: Haygarth Group has been appointed by pet-food manufacturer Friskies for consumer and trade work on its Felix brand. Brand activity will include in-store merchandising and point-of-sale promotions, in addition to consumer PR.
CONSUMER: CirKle Communications has been hired on a consumer and trade PR brief by the company formed out of the recent merger of food companies Del Monte and Cirio. The new company is called Cirio Del Monte. CirKle was the incumbent for Del Monte's trade and consumer account.
CONSUMER: Grappa has been hired to oversee trade and consumer PR for the launch of Babylicious, a range of frozen baby meals to hit UK shelves next month. The products are being marketed as a wholesome alternative to processed baby food.
CONSUMER: Chase PR has been taken on to handle press and publicity for fashion brand Cecil Gee. The promotional push follows the signing of a raft of designers to work on the label's winter 2001 collection. ...
Typographer: Mother Photographer: Alison Jackson Exposure: National press CENTURA FOODS Project: Bisto ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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