Littlewoods, the stores and home shopping group, said it will concentrate on improving its margins over the next year and continue to move away from discounting. It reported a pre-tax loss of 9.9m for the six months to October 31, against a loss of 34.2m the previous year.
The British Brands Group is accusing Tesco of breaching the principle of human rights legislation following the supermarket giant's decision to take Levi's to the High Court over its attempts to block cheap imports of its products to the UK.
Sainsbury's has hit back at claims in the national press that consumers in the North of England do not like celebrity chef Jamie Oliver, who fronts the chain's ads. The supermarket commissioned an independent company to carry out research to uncover whether Oliver's popularity is waning ...
of undisclosed north western agencies, is launching a press and radio campaign to boost store visits ...
of what looks like the Isle of Wight. Waiter, I think these ads are corked. The Audi press ...
Direct cosmetic retailer Avon has poached William Susetka, international president of Bristol-Myers Squibb-owned Clairol International to be its president of global marketing.
The Advertising Standards Authority has upheld two complaints by Sainsbury's about Tesco ads in which the market leader compared prices at the two supermarkets. The ASA advised Tesco to seek guidance from the Committee of Advertising Practice Copy Advice Team before launching similar ads.
and the appearance in the national press of pictures of his wife, Jules, laden down with rival Waitrose carrier ...
of books on sale. Press and point of sale advertising will run in conjunction with the TV campaign. ...
, but was unavailable for comment as Marketing went to press. M&S recently launched its Christmas TV ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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