to remove filtersBritish Gas price rises incur wrath
of mid-market tabloids
14 Dec 2001
. British Gas may have taken a drubbing at the hands of the press, but not all UK institutions were having ...
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Seeboard to drop price-led strategy
20 Dec 2001 | by SUZY BASHFORD
Gas and electricity provider Seeboard Energy is embarking on its largest marketing push since deregulation in 1998. The campaign will aim to shift the brand away from a price-led approach. The integrated campaign through Archibald Ingall Stretton (AIS) includes TV, outdoor, press, direct marketing ...
British Gas price rises incur wrath
STOP PRESS: British Gas' decision "outrageous"
13 Dec 2001
Consumer group Energywatch has described British Gas' decision to increase prices by 5.3% as "outrageous" due to it being the second price rise in ten months.
PeopleSoft censured for ambiguous claim
28 Nov 2001 | by Claire Billings,
LONDON - Business management software giant PeopleSoft has been taken to task over a press campaign
Orange tells mmO2: 'You've got to
know what your brand's about'
21 Nov 2001 | by Jennifer Whitehehead,
Kenny Hirschhorn, executive vice-president of strategy, imagineering and future at Orange, told the conference, "You've got to know what your brand is about." He then went on to quote David Varney, chairman of mmO2, whose response to the question "What does 'mm' stand for?" at a recent press conference ...
23red unveils work for launch of World Rally Championship
16 Nov 2001 | by IAN DARBY
, will include press advertising, event management, promotions and a viral campaign. It will build awareness ... . The press executions depict a panoramic shot of a rally terrain alongside the strapline: "World Rally ...
PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS
16 Nov 2001 | by LEON JAUME, the executive creative director of WCRS
Photographer: Lesley Davies-Evans Exposure: National press, adrails and washrooms MICROSOFT Project ...
MEDIA BRIEFS: Sony Computer Entertainment Europe has appointed ..
01 Nov 2001
, will include radio sponsorships and promotions as well as radio and press advertorials. ...
NTL censured for ad claiming cheaper calls
24 Oct 2001 | by Claire Billings,
The press ad read, "Smile. Talk is cheaper with NTL. With so many savings you can use the phone more." BT complained that the ad misled consumers in the belief that they could save on all calls through NTL. The Advertising Standards Association ruled that NTL should not claim ...
Creditors press AT&T to increase price for Excite@Home
22 Oct 2001 | by Staff,
The move would prevent major cable companies from delivering broadband internet access to their customers. Excite@Home's creditors are pressing AT 1.2bn ( 840m). A bankruptcy court has been approached with the request, which aims to give the firm enough cash to pay off its creditors' claims ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
