to remove filtersEmap puts financial PR brief out to tender
18 Oct 2002 | by Holly Williams
may conclude by the end of the month. The financial comms brief is believed to centre around press ...
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Analysis: Criticism mounts as AVEs rise again
08 Nov 2002 | by Ed Shelton
of gauging campaign success by weighing piles of press cuttings. But despite the lack of enthusiasm for AVEs ... it deserves and become a commodity discipline just putting out press releases.' If this analysis proves ...
STOP PRESS: Joined Up Communications joins banksidecentral
16 Aug 2002
FINANCIAL SERVICES: Joined Up Communications, launched last month by former Barclays head of PR Maria Darby, has joined marcoms network banksidecentral. The group comprises a consortium of eight companies providing ad and marcoms services.
STOP PRESS: Takeover talks not confirmed by Havas
07 Jun 2002
TAKEOVER: Advertising group Havas - which owns PR firms Euro RSCG, Grayling Group, Hudson Sandler and part of the Maitland Consultancy - has issued a rebuttal to speculation that it is holding takeover discussions with Financial Dynamics parent Cordiant Communications. It was reported at the weekend...
STOP PRESS: Nike create role to better co-ordinate PR
15 Mar 2002
CONSUMER: Nike has created a new role to better co-ordinate its PR, advertising and marketing. Duncan Mills, previously associate media director, has been promoted to the post of EMEA marketing planning director.Nike has 40 per cent of the world's athletic shoe market.
EDITORIAL: DoH takes external PR by the reins
08 Feb 2002
will be aimed both at the public and hard-pressed health workers. The move coincides with the culmination ...
Celebrity-based ads most likely to hit the headlines
01 Feb 2002
in the national press generated by ads. Most coverage was generated by ads that were sexy, involved celebrity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
