The Advertising Standards Authority has upheld a complaint against travel web site Expedia.com from a customer who tried and failed to buy a flight at the 'from' price advertised. The ASA said airlines should ensure there is reasonable availability of flights at the advertised 'from' price.
The members of the digital team, which is run by the head of new-media, John-Paul Edwards, will be moved to the individual brand groups around which the agency structures the rest of its media services including press and TV. "This move will allow a lot more client focus and will help to get digital more ...
radio and press work. Republic has driven Xbox's CRM activity and last month kicked off ... insight and creative energy into a banner ad than most above-the-line agencies put into a press ad ...
press, radio and outdoor, backed by below-the-line initiatives. This, say critics, encapsulates cable ...
The Advertising Standards Authority has banned two press ads for Easynet after ruling they were
to develop and reposition each property using press, posters, online and SMS activity to increase consumer ...
AOL has made its interactive TV debut with a launch on the Sky Active service, available to six million households. It offers instant messaging and e-mail as well as headline news, sport and weather.
Search engine Ask Jeeves has made its first offline brand extension with the launch of a concierge service providing theatre tickets, exotic travel, entertainment and luxurious pastimes.
It has given Wheel the task of raising brand awareness and driving traffic to the site via DM, press, poster and digital advertising after holding a competitive pitch. It has also commissioned the agency to overhaul the design of the Qjump.com site. "The privatised rail industry is fragmented ...
. Criticism of the ad follows an outcry over the way the mainstream press has covered two high-profile stories ... Ivan Massow, have criticised the press for the way the stories have been covered. Norton has also ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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