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National press recruitment advertising falls to new low

06 Dec 2002 | by Claire Billings,

LONDON - Recruitment advertising in the national press has fallen to an eight-year low, according...that the level of recruitment advertising in the national press in October fell to the lowest seen since data ... by an "easing in the annual rate of decline in press ads to the weakest for 16 months". The hardest ...

Royal Mail Group MBO bid for in-house arm

06 Dec 2002 | by Ian Hall

-strong corporate press office and other marcoms staff, was set up in its current form six years ago. Seventy ...

Royal Mail doubles agency roster but halves budget

22 Nov 2002 | by Ian Hall

report to the Royal Mail Group's eight-strong corporate press team, headed by senior PR manager Melanie ...

Superbrands case studies: Orange

18 Nov 2002

communications. Orange now regularly has business-targeted campaigns, mainly using outdoor media and the press ... initiative. Focusing on Orange's network capability, roaming and service, the press and poster campaign ... over". In 2001 Orange launched a highly targeted heavyweight press campaign specifically aimed ...

Rennie targets thirtysomethings in £4m TV campaign

14 Oct 2002 | by Staff,

-card leaflet sampling in major cities, press advertising, radio promotions, branded sandwich bags through ...

KPMG Consulting sheds name to become BearingPoint

02 Oct 2002 | by Staff,

The ad campaign, which will feature TV, press and direct marketing activity, was created by Havas agency Arnold Worldwide. The television campaign features the US golf star Phil Mickelson and will be broadcast on cable news and golf programmes. The TV work is backed by an international print campaign, which ...

STOP PRESS: Twickenham Experience appoints RDA Communications

27 Sep 2002

B2B: Twickenham Experience Limited, the hospitality and banqueting firm that operates at Twickenham Stadium has appointed agency RDA Communications to handle its trade and B2B media. TEL is jointly owned by the Rugby Football Union, Compass Group and Peter Parfitt Sport.

Magazine advertising revenues down to 1998 levels

26 Sep 2002 | by Jennifer Whitehead,

is published by Zenith, along with the International Federation of the Periodical Press, and covers 72 ...

Royal Mail uses online push to highlight Special Delivery benefits

11 Sep 2002 | by Claire Billings,

The drive runs for six weeks and supports a TV and press campaign, all of which break this week. The online work targets companies through a number of ads on UK business websites including FT.com, ZDNet and UK Plus, as well as consumer news and sports sites such as The Sun and Sportinglife. The ads direct ...

STOP PRESS: Lewis PR lands remit for campaign

06 Sep 2002

TECH: Lewis PR has landed the B2B PR remit for Adobe's ePaper promotional campaign. Adobe's ePaper allows users to create and edit pdf files and multi-user access to the one document. Campaigns are planned around issues such as the Government's UK online initiative.

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