to remove filtersADWATCH: Imperial Leather targets women with dream sequence ad
19 Dec 2002 | by JANE BAINBRIDGE
the TV work, which broke on November 10, poster and press ads across 16 leading women's titles. Digerati ...
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STOP PRESS: SCA Hygiene hands account to Fallon
19 Dec 2002
SCA Hygiene has awarded Fallon the £10m creative account for its Velvet toilet tissue brand. The appointment comes after incumbent Publicis resigned the account over conflicts stemming from its hiring to Procter Gamble's global roster.
STOP PRESS: Digby Trout names HCP as PR firm
13 Dec 2002
CONSUMER: Digby Trout Restaurants has named HCP as its UK PR firm, handling 16 restaurants and cafes across London. The appointment follows HCP's work for the group's Court Restaurant, based in The British Museum.
Analysis: A tough time ahead for tobacco company PROs
13 Dec 2002 | by Andy Allen
vowed to press ahead with UK laws, which in most cases are considerably stricter. As the anti ... on the promotion of tobacco via posters, press and websites. Further measures to come into effect on 14 May ... some elements of the law have yet to be clarified. British American Tobacco press relations manager ...
Budweiser consumer brief is put out to pitch
13 Dec 2002 | by Ian Hall
worked on Budweiser's sponsorship of music events, for example handling press relations at the annual V ...
CAMPAIGNS: Egg box idea keeps health worry at bay - Consumer PR
06 Dec 2002 | by MARY COWLETT
press release announcing the health benefits of eating an egg a day. Measurement and Evaluation The story generated widespread national and regional press interest, including half-page features ...
2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - DR BECKMANN RESCUE OVEN CLEANER
05 Dec 2002
attention, despite the fact that was non-caustic and didn't smell. Press activity had no impact
EU passes new anti-tobacco advertising law
02 Dec 2002 | by Staff,
UK opposition was based on a desire to see the ban go further while Germany wanted fewer restrictions on press advertising. The tobacco industry had lobbied heavily against the new rules, arguing that their marketing targeted existing smokers and was not designed to win new smokers. EU officials rejected ...
STOP PRESS: Lever Faberge appoint Cow
29 Nov 2002
CONSUMER: Lever Faberge has appointed Cow Communications to handle PR for fabric conditioner Comfort. Cow, which handled PR for the brand on a project basis earlier this year, won a two-way pitch with incumbent Cairns Associates for the core Comfort remit.
Ciberion brings in freelancers for UK and Ireland work
29 Nov 2002 | by JOE LEPPER
Lee and Bridson will handle the technology and business press respectively and replace one-year incumbent Harrison Cowley. Ciberion was set up two years ago to specialise on sales and trade consultancy work. Its main client remains British American Tobacco according to Bridson, who said that part ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
