these are and what they need to do to respond to them,' he says. 8.45am He reviews today's press. AstraZeneca has ... treatment which is Wake's new specialist area. Coverage on the business pages follows a press release ... the Exanta research. While the corporate centre sent the results to the business press, Wake compiled a trade ...
relations drive targeting mainstream media. Frank produced press releases with storylines estimating ... attracted broadcast and press coverage, and the site was mentioned by The Sunday Times, The Guardian ...
- the first for the healthcare and pharmacy press, and included debate on the benefits of a multi ... and the pharmacy press. The second launch at the end of October 2001 took place at the HQ of Cancer Research UK, and promoted the message that the lozenges triple the chance of a smoker successfully giving up. Press releases ...
INTERNAL COMMS: Drugs firm Roche has hired tech shop Tornado Virtue as part of a drive to improve its internal comms. Work will include developing a webcast system to help create 'a more personal method of distributing monthly news updates', according to Roche MD John Melville.
, the optical trade press, the sports press, and the sponsorship and marketing press. The campaign focused ... the campaign. A press conference and press releases sent out by WRU announced a six-figure sponsorship deal ... Opticians as official partner. Measurement and Evaluation The press conference attracted 20 UK ...
PHARMA: Taisho Pharmaceutical has hired Consolidated Communications to handle PR in the UK for its Lipovitan health drink brand. The agency team is led by board director Debra Burtt who reports to Alex Armstrong, marketing manager at Taisho.
on essential issues'. The survey found that nearly half of UK-based pharma firms did not have press releases available on their website and an amazing 75 per cent did not have press or media contact details available ...
, including former Bill Clinton press secretary Mike McCurry's Grassroots Enterprise; The Glover Park Group ...
, with expertise in product press operations and event management. B-M Italy head of marketing Eric Gerritsen ...
CONSUMER: Laser eye treatment firm Ultralase has tasked Leedex Euro RSCG with running its national consumer PR campaign. The brief, won after a three-way pitch, is to build brand awareness and support the Ultralase network of clinics.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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