STOP PRESS: Rainey Kelly wins Danone account
19 Dec 2002
Danone has handed the ad account for Shape, the yoghurt brand it recently acquired from St Ivel, to its UK agency Rainey Kelly Campbell Roalfe/Y R. Abbott Mead Vickers BBDO was the incumbent.
The Independent Television Commission (ITC) is investigating 16 complaints that an ad for alcohol-free lager brand Kaliber condones dangerous behaviour. The Trigger Happy TV-style ad through Abbott Mead Vickers BBDO shows a bus driver drinking a bottle of Kaliber while his passengers refuse to board...
Danone has handed the ad account for Shape, the yoghurt brand it recently acquired from St Ivel, to its UK agency Rainey Kelly Campbell Roalfe/Y R. Abbott Mead Vickers BBDO was the incumbent.
GlaxoSmithKline is redesigning the packaging of its Lucozade range for the first time in seven years, through Seachange Creative Partners. Lucozade Energy is using a 'bubbles' theme, while Lucozade Sport will get a 'winner' icon and a 'your sport, our science' strapline.
Diageo and Brown-Forman are locked in a legal wrangle over who controls the rights to distribute Jack Daniel's in the UK. Brown-Forman ended a 17-year distribution deal with Diageo in July and handed control to Bacardi-Martini, but Diageo claims it should have had renewal rights.
Whole Earth Group has sold its organic food brand, Whole Earth Foods, to Kallo Foods for an undisclosed sum, to enable it to concentrate on growing its Green Black's chocolate brand.
to create the campaign, which will include full-page press ads. There will also be a mailing campaign
Coca-Cola Great Britain is to launch its first advertising campaign for Malvern English Natural Mineral Water to rejuvenate the brand and take on competitors such as Perrier.
David Beckham's campaigns for Pepsi have won more press coverage than any other company...that low-budget ads are just as capable of generating press coverage as their big-budget counterparts ...
The Independent Television Commission is investigating 28 complaints that an ad for Unilever's Knorr Vie soup is misleading and features inappropriate nudity. The ad, created by BMP DDB claims that the soup provides three out of the five recommended daily portion of vegetables. It shows a naked girl...
Italian food brand Napolina Europe has appointed Remmelt Jongkind as general manager with responsibility for marketing. Jongkind was marketing manager for parent company Princes' European business.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.