The UK's directory enquiries market was opened to competition on Tuesday with several companies offering their services via six-digit numbers starting 118, including BT (118500), Orange (118000) and The Number (118118). 192 and 153 for international enquiries will be phased out next August.
BT Openworld's vice-president of destination sites, John Raczka, has lost his job as a result of BT's move to integrate Openworld's content offering into BT Retail. He is considering another role within BT Group.
Hutchison 3G has developed special pricing offers targeting the first 20,000 heavy users of its 3-branded network. The offer includes big discounts on handsets and pricing options ranging from £59.99 a month to £99.99 a month for 12 months.
Mobile phone retailer Phones4u is being forced to restrict its latest ad to cinemas after it was banned from TV. In the ad, created by CheethamBellJWT, an embarrassed vet shoves his mobile up a cow's backside.
press, radio and outdoor, backed by below-the-line initiatives. This, say critics, encapsulates cable ...
focused on television, with press adverts providing some detail. Activity was upweighted and special press executions were also developed for key dates such as Christmas and Mother's Day. Radio ads have ...
that's true of the IT industry generally. IT ads in the press for instance are extremely text heavy. I ...
press activity for its Amazing PC launch campaign to the Telegraph Group following a shoot ... that a conventional press campaign was not going to deliver a "deep enough" type of communication to meet ... to think about getting more money into press on top of the normal advertising. It should be seen ...
little relation to the "white out of red" series. They were full-page black-and-white press ads, each one ...
The combined effort of Starcom Motive and MediaVest in securing the £22 million BT press buying account marked a watershed for the two media shops. Publicly, at least, it was the first time that the two Publicis Groupe-owned agencies had co-operated on a pitch. While some were startled that things had gone ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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