promotional campaign created by NMI Group and comprising outdoor poster, television spots and national press ...
Energywatch has estimated UK consumers could save a total of £1.1bn by switching electricity suppliers. It has accused ex-monopoly regional electricity suppliers of charging less out of their home region than within it.
that's true of the IT industry generally. IT ads in the press for instance are extremely text heavy. I ...
press activity for its Amazing PC launch campaign to the Telegraph Group following a shoot ... that a conventional press campaign was not going to deliver a "deep enough" type of communication to meet ... to think about getting more money into press on top of the normal advertising. It should be seen ...
British Gas launches its £150m 'Here to Help' initiative to tackle household poverty tomorrow (Thursday) in conjunction with seven charities and participating local authorities. It will target the UK's 500,000 poorest households with fuel discounts, benefits checks and products and services from charity...
Microsoft has teamed up with 18 retail and technology partners to launch a campaign called 'Amazing PC' on December 1. It aims to encourage families to upgrade their software and take advantage of digital photography, games and home movies. Microsoft has also struck a deal with The Daily Telegraph to...
communications. Orange now regularly has business-targeted campaigns, mainly using outdoor media and the press ... initiative. Focusing on Orange's network capability, roaming and service, the press and poster campaign ... over". In 2001 Orange launched a highly targeted heavyweight press campaign specifically aimed ...
The company has agreed to amend poster and press ads carrying the claims after the ASA ruled that they were misleading. The ASA received four complaints, including one from British Gas Trading, that the ads implied that the customers quoted had already moved to another supplier, when in fact they had ...
with the woman pressed against a wall and the man kneeling between her legs were also banned by the advertising ...
of corporate affairs, was unavailable for comment as Campaign went to press. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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