to remove filtersCAMPAIGNS: Video venues inspire global conferencing - B2B PR
05 Dec 2003 | by Adam Hill
where face2face is targeting new users. Since June, 150 press and radio clips have been generated ...
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AOL launches website to drive UK advertising sales
10 Dec 2003 | by Staff,
websites. The launch of the site follows a promotional campaign in the trade press, again attempting ...
CRISIS MANAGEMENT: Ready For Action
28 Nov 2003 | by Adam Hill
crisis apparatus. BA has an emergency operational team, and Coates explains that the press office works ... outside consultants. London Underground (LU) chief press officer Stuart Ross argues that while ... , that there could be problems with this: small authorities who have just the one press officer may feel penalised ...
TECHNOLOGY: Crackdown on Spam
14 Nov 2003 | by Mary Cowlett
of anti-spam stories each month. 'Spam is relevant to all of us, so the press will continue to write ... . Burson-Marsteller director of technology Jonathan Jordan points to the bad press heaped on the internet ... of these rules when sending out press releases and promotional literature. However, there is no reason to panic ...
Superbrands case studies: Anadin
29 Aug 2003
by health care professionals and consumers alike, Anadin has used several different slogans to press home ... that they were suffering from frequent headaches at bedtime as a direct result. Press coverage was considerable ...
Analysis: Strike threat includes PR damage
15 Aug 2003 | by Adam Hill
Royal Mail, which as PRWeek goes to press is facing a strike from members of the Communication ... - in which strike action over swipe cards lead to walkouts and unprecedented negative press coverage. With 17 ... problems communicating externally, with its press office refusing to speak to PRWeek about their media ...
Western Union to thank potential clients in new drive
16 Jul 2003 | by Jennifer Whitehead,
The company has appointed Tunbridge Wells-based agency WFCA to launch the fully integrated campaign, which will include direct marketing and email marketing, as well as advertising in the trade press. Managing directors and financial directors of more than 200 institutions will be sent flowers ...
Ad bodies combine for one-stop agency search database
06 May 2003 | by Staff,
entries through three stages to include, at the top level, unlimited creative work and marketing press ...
WWAV picks up £7m NTL:home media task from Carat
17 Apr 2003 | by Claire Billings,
bundle, which includes telephone, TV and internet. The work will run across regional press and outdoor ...
BT adds Fallon and Clemmow Hornby Inge to roster
28 Mar 2003 | by Jennifer Whitehead,
£23m press planning and buying account; WWAV Rapp Collins on its £4m business direct marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
