to remove filtersTOP PERFORMERS OF 2003: AGENCY OF THE YEAR - BBH
12 Dec 2003
at Cannes, a silver at the Campaign Poster Awards and one gold and three silvers at Campaign's Press Awards ...
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THE BOOK OF LISTS: Twitchers own up to having been bittern by birdwatching bug
16 Dec 2003
. This is down to one of this year's biggest structural ideas in media buying, whereby the broadcast and press ...
BRANDING BRIEF: L'Occitane En Provence supports perfume range
04 Dec 2003
'Oranger, with its first UK ad campaign. The 300,000 activity will run on transport media, press, direct mail
Grey goes festive in latest bikini trim work for Remington
01 Dec 2003 | by Jennifer Whitehead,
time the product will be advertised in the men's press. As well as the new advertising, those who ...
ANALYSIS: Haircare brands vie for attention with use of PR
28 Nov 2003 | by Lexie Williamson
EastEnders in a press release. 'We'd look for a product to be endorsed by someone who is established ... , specialises in targeting the cutting-edge fashion press. 'An in-house team knows its brand inside out, but I ...
PRIVATE VIEW: Rooney Carruthers, a founder partner at Vallance Carruthers Coleman Priest
28 Nov 2003
Action Energy - these ads should appeal to our financial director. Two press ads that inform us that 30 per cent of energy is haemorrhaging out of our offices. Each ad looks like a scene from a Hammer ... press PROCTER GAMBLE Project: Dinner's on me Client: Natasha Busby, Daz brand manager Brief ...
STOP PRESS: Finish launches glass-protection variant
27 Nov 2003
Finish, the Reckitt Benckiser-owned dishwasher brand, is launching a variant containing a glass-protection agent. The formula will be explained to customers via on-pack stickers and a TV campaign.
STOP PRESS: Colgate-Palmolive files lawsuit against P&G
27 Nov 2003
Colgate-Palmolive is filing a lawsuit against Procter Gamble in the US, accusing it of making false claims in ads for its tooth-whitening products. Colgate wants P G to stop running ads for its Crest Night Effects and Crest Whitestrips product, and to pay damages.
OUTDOOR SHOWCASE: New technology is allowing advertisers to benefit from innovations such as talking posters, writes Alastair Ray
27 Nov 2003 | by Alastair Ray
' activity. Playing on time-pressed business people's concern about the difficulty of talking ...
CAMPAIGNS: BDA secures supporters in fluoride vote - Lobbying
21 Nov 2003 | by Ian Evans
. The BDA press team proposed sending mailshots, including a briefing on the benefits of fluoridation ... happy.' The press team drew up a league table for each parliamentary constituency in England and Wales ... 's crucial vote, the press team sent out regular press releases updating the campaign. On the eve ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
