to remove filtersProfile: William Ostrom, The Number
10 Oct 2003 | by Tom Williams
William Ostrom shrugs off a bad press to revel in brand-building success
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TECHNOLOGY: Mobile Evolution
14 Nov 2003 | by Mark Johnson
of the 1980s, but now you'd be hard pressed to find anyone you know who doesn't own at least one handset. So ... , despite its more common use as a fun consumer gadget. A press trip to Fife was organised so ... . The demonstration and ongoing PR work have resulted in 65 pieces of national, regional and trade press coverage ...
Analysis: End of 192 escalates PR battle for market share
22 Aug 2003 | by Adam Hill
to carry them into this brave new world. Yell head of press Jon Salmon says: 'Yellow Pages is a trusted ... concludes: 'In PR terms, we are trying to rise above the noise. I have lost count of the number of press ...
CAMPAIGNS: Telewest PR launches its 2Mb service - Consumer PR
11 Jul 2003 | by Jessica Nesbitt
and captured widespread press coverage. Measurement and Evaluation Coverage of the initial trial ...
CAMPAIGNS: Youths led to salivate over new handset - Consumer PR
09 May 2003 | by Robert Gray
. Measurement and Evaluation In the UK alone, press coverage included The Sun, the Mirror, The Guardian ... press and on radio, plus online coverage. Unsurprisingly, the tone of the campaign also gained a ...
PROFILE: Glenn Manoff, O2 - Manoff ready to pen a new chapter for O2
02 May 2003 | by Ian Hall
pressing challenges for O2 and its rivals - Orange, T-Mobile and Vodafone. As to O2's PR plans, Manoff ... 2's offices in Slough, with his remaining time spent outside the office, 'meeting the press, trade ...
STOP PRESS: Fowler launches Mint PR
25 Apr 2003
AGENCY LAUNCH: Former Burson-Marsteller media director Chris Fowler has launched Mint PR. Fowler, who left B-M in February, and who formerly worked at Ketchum and The SPA Way, is targeting B2B and consumer work. Mint works on a 'no coverage, no fee' basis and its first client is Alcatel's UK mobile-phone...
STOP PRESS: QBO Bell Pottinger to launch campaign
25 Apr 2003
CONSUMER: QBO Bell Pottinger is to launch a PR campaign for directory enquiries service 118866, a subsidiary of German telecoms giant Telegate. Director Kevin Read leads a five-strong account team, reporting to 118866 marketing executive Lisa Callander.
Cubitt Consulting hired by DeTeWe for corporate PR
25 Apr 2003
that Cubitt would target IT press and the national business media in potential client sectors ...
INTERNATIONAL: WS wins Siemens brief following a 12-month hiatus
11 Apr 2003 | by Sangeeta Mulchand
-out this year, so a significant part of the work will be media relations, press conferences and product launches ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
