PRWEEK AWARDS 2003: Gold - The V4 Award - Private Sector Department of the Year
31 Oct 2003
. The press office ensured all media had open access to stores and management. It even overturned a decision ... than Marks Spencer, Asda and Sainsbury's. Safeway was also voted number two retailer for its press ... such as talent campaigns, stunts, brand-building exercises, screening, sponsorships and press trips. One ...



