to remove filtersCAMPAIGNS: Pharmacists look beyond health press - Media Relations
07 Nov 2003 | by Mary Cowlett
in the national press over the three days of the conference from titles including the Daily Mail, the Daily Mirror ...
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Atari comes under fire for redneck Zombie shotgun ad
19 Nov 2003 | by Staff,
in a magazine that targeted boys and young men. The Atari said the press ad reflected the tone ...
PRWEEK AWARDS 2003: Product & Promotion - Healthcare: OTC/Consumer
31 Oct 2003
; press releases and case studies were sent to key publications; and broadcast footage was developed ...
Big Bertha backed in £3m Claydon Heeley campaign
23 Jun 2003 | by Juliette Garside,
The "Big Test Drive", which promotes the Great Big Bertha II club, is Callaway's biggest push outside the US to date. It will run across 15 European markets, including the UK, and consists of local press, TV, radio, direct marketing, digital, point of sale and local event marketing. Hundreds of Big ...
TOP 25 HEALTHCARE PR: PROFILES
30 May 2003
, the team continued its work for AstraZeneca's cardiovascular portfolio, while handling press relations ... healthcare. MEDIA STRATEGY (20) - 292,500 Established in 1998 by John Major's former press secretary ... , International Medical Press. MUNRO FORSTER COMMUNICATIONS (4) - 2,982,366 At number four in the table ...
Catherine Zeta-Jones ruling inspires one-off Olympus ad
14 Apr 2003 | by Jennifer Whitehead,
-off press advertisement appearing the day after the judgment in the Welsh star's court case against Hello
Health shop CPR wins UK remit for cholesterol drug
07 Mar 2003
MD Richard Kenyon said the brief was to target the UK specialist press with the message that Lipostat, a medicine in the statin class of potentially life-saving cholesterol-lowering drugs ... with consumer press, this would be limited due to legal constraints on the marketing of drugs. Lipostat ...
CAMPAIGNS: Publicity Stunt - Glasses firm uses painted models idea
28 Feb 2003 | by Adam Hill
conditions. There were photo calls for local press, TV and radio, and interviews set up in advance ... Daily Press banned Optical Revolution's ads, by the M C Saatchi-owned ad agency Immediate Sales ...
Alliance UniChem appoints Romestan for Euro PR push
28 Feb 2003 | by Ian Hall
Communications' healthcare division for pharmacy trade press and issues management work. Romestan will be based ...
CAMPAIGNS: Healthcare PR - AstraZeneca drug release for migraine
10 Jan 2003 | by MARY COWLETT
interest from the Austrian national media and UK medical press, including Pharmafocus and Doctor magazine ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
