to remove filtersAOL launches website to drive UK advertising sales
10 Dec 2003 | by Staff,
websites. The launch of the site follows a promotional campaign in the trade press, again attempting ...
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STOP PRESS: Hewlett-Packard launches biggest ever ad campaign
18 Dec 2003
Hewlett-Packard is launching its biggest-ever global ad campaign and spending 7m in the UK to promote its digital photography range. The TV ad, which launches on December 22, was created by Goodby Silverstein Partners and was adapted for the UK by Publicis.
Vodafone Live! signs FT to provide business news
02 Dec 2003 | by Staff,
Walter Thompson, is being supported by ongoing activity in the press, on posters, outdoor and online ...
PRIVATE VIEW: Rooney Carruthers, a founder partner at Vallance Carruthers Coleman Priest
28 Nov 2003
Action Energy - these ads should appeal to our financial director. Two press ads that inform us that 30 per cent of energy is haemorrhaging out of our offices. Each ad looks like a scene from a Hammer ... press PROCTER GAMBLE Project: Dinner's on me Client: Natasha Busby, Daz brand manager Brief ...
STOP PRESS: Epson puts UK advertising business out to pitch
20 Nov 2003
Epson, the printer manufacturer, is putting its 1.6m UK advertising business out to pitch. Incumbent Leo Burnett has decided not to repitch for the account. Epson's media business, currently handled by Carat, is believed to be unaffected by the review.
Atari comes under fire for redneck Zombie shotgun ad
19 Nov 2003 | by Staff,
in a magazine that targeted boys and young men. The Atari said the press ad reflected the tone ...
McCann focuses on blood in first Action Energy TV campaign
14 Nov 2003 | by Glen Mutel
McCann-Erickson Business Communications has created a TV and press campaign for Action Energy...line. The television work is supported by press ads that continue the theme by showing blood flooding ... in the national press and in selected business titles. The campaign broke on 13 November and runs for three weeks ...
Eidos backs football game with print and ambient drive
12 Nov 2003 | by Claire Billings,
campaign, through Billington Cartmell, includes press ads in men's and football magazines, and poster and in-store promotions ahead of a TV campaign in December. Press ads will run in men's lifestyle ... . One press ad features a condom that expired in May 1999. The headline across the top of the ad reads ...
O2 and Innocent triumph at National Business Awards
12 Nov 2003 | by Staff,
The cross-media campaign, covering TV, press, outdoor, ambient and online advertising, challenged SMEs to call O2 to find out the best mobile solution for them in two minutes. The judges of the annual awards said the two-minute challenge campaign "took a completely fresh approach to targeting ...
118 118 runner controversy helps ad top the news list
10 Nov 2003 | by Jennifer Whitehead,
According to the Ads That Make News survey, 118 118 beat competition from FCUK and Ferrero Rocher to top the October poll. The survey is carried out by Propeller Communications and Durrants Media Monitoring, and measures the amount of coverage of individual ad campaigns in the national press ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
