to remove filtersSTOP PRESS: Air Miles Travel Company launches magazine
18 Dec 2003
The Air Miles Travel Company is launching a CD-ROM customer magazine called Beyond Travel, to be distributed to more than a million Air Miles customers from December 26.
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STOP PRESS: MyTravel to restrict new year marketing strategy
18 Dec 2003
MyTravel has confirmed it will restrict its new year marketing strategy to "evidence-based" marketing, such as direct mail and point-of-sale material, in the wake of its 911m loss, announced last week.
NEWS BRIEF: Premier Lodge launches integrated campaign
18 Dec 2003
-for-money proposition. The ads will run in the national press and feature the strapline 'Spend the night, not a fortune'.
NEWS BRIEF: First Choice to leverage sponsorship
18 Dec 2003
. It will include jungle-themed branches, in-store material and co-branded travel brochures. TV and press ads
E3 wins National Express airport division online task
17 Dec 2003 | by Staff,
above- and below-the-line activity including on-airport advertising, national press, and the development ...
Greece appoints Team Saatchi to £6m tourism job
11 Dec 2003 | by Alexandra Jardine
The through-the-line campaign, which will appear in 24 European countries, will include press, TV, posters and radio. The ads will break in the UK at the end of this month. While the creative work is by Team Saatchi, the account will be managed day to day by Adel Saatchi & Saatchi in Athens. Saatchi's won ...
STOP PRESS: AirMiles Travel Company signs deal
11 Dec 2003
The AirMiles Travel Company has signed a six-figure cross-media deal with Guardian Newspapers for a campaign called 'Journeys of the Mind', promoting the concept of stimulating and inspiring travel. The campaign runs for 22 weeks from December 14 in the Observer's OM magazine and on a microsite on the...
STOP PRESS: First Choice reports rise in earnings
11 Dec 2003
Tour operator First Choice has reported a 20% rise in earnings in the year to October 31 and said pre-tax profits had jumped to 87.1m. The company has been focusing on specialist holidays in an attempt to increase sales.
Greece appoints Team Saatchi to £6m tourism job
11 Dec 2003
The through-the-line campaign, which will appear in 24 European countries, will include press, TV, posters and radio. The ads will break in the UK at the end of this month. While the creative work is by Team Saatchi, the account will be managed day to day by Adel Saatchi Saatchi in Athens. Saatchi's won ...
STOP PRESS: Ryanair rapped by ASA
04 Dec 2003
Ryanair has been rapped by the Advertising Standards Authority (ASA) for misleading customers. The airline was forced to stop running ads for flights to Lyon after a customer complained that St Etienne, to where the route actually flew, was not Lyon.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
