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Government invests £15m in NHS interactive TV service

NHS Direct will allow people to find out more about their health and the health services by pressing the red button. NHS Direct Interactive has more than 3,000 pages containing commonly asked health questions, hot topics hitting the headlines and a guide to healthy living. There is also a guide ...

Retail News: Tesco.com cuts DVD rental price

is trialling TV, radio and press ads in the Anglia region to promote the offering, with the potential for a ...

Agency of the Year: Digital Agency of the Year - Best of the rest

competence with the creation of integrated campaigns including cinema, radio and press ads for a few existing ...

Bafta hunts commercial partners ahead of site relaunch

The website , created by MitchellConnerSearson , has been redesigned for use as the primary channel for Bafta to communicate with the industry, the press and with its members. With the Orange British Film Academy Awards to take place in January 2005, Bafta is expecting increased traffic ...

The Work: New Campaigns - The World

Exposure: National press,magazines, outdoor, online THE LOWDOWN Virgin Atlantic has launched a print ...

Media: Strategy Analysis - Selling serious digital photography

audience believed only a Nikon SLR delivered real photography. EXECUTION - Press As BLM knew ...

Special Report: Direct Marketing - Client Champions

business? Similarly, national TV and press are not effective for us as a business. When I spend a pound ...

3 to offer Big Brother to mobile users with APTN deal

on mobile video network 3 following a deal with Associated Press Television News....as they like, or 50p a item. APTN is the television arm of Associated Press. Hutchison 3G UK delivers third ...

Media: OPera predicts total adspend will rise in 2005

, TV by 5 per cent, radio by 4.8 per cent and press by 1.5 per cent.

Media: Lifeline - Mediaedge:cia digital

in the planning and buying of archaic media such as broadcast spot advertising, TV sponsorship and press space ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.