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TAG Heuer signs Wimbledon champion Maria Sharapova

The 17-year-old Russian won this year's Wimbledon Championship and is currently ranked fourth-best womens' tennis player in the world. The player will feature in TAG Heuer's press campaign "What are you made of", shot by photographer Patrick Demarchelier. Sharapova said that she saw TAG Heuer ...

VisitBritain press chief exits after seven months

Budget constraints have forced VisitBritain to delay the replacement of corporate press and PR.... Simpson’s workload will be shared between two remaining corporate press officers under the management ...

Tesco and Asda rule in press coverage for 2004

Tesco and Asda have obliterated the competition in achieving positive press coverage in 2004

Profile: Lib Dems' danger man - Mark Littlewood, head of press, Liberal Democrats

the press office of the Liberal Democrats, a party opposed to ID cards, is not surprising given that he ... and by the press than in the past. They are going to go through everything we say with a fine tooth ... press secretary in Jackie Rowley. Littlewood is an experienced campaigner. He studied politics ...

Reputation 04: year in review

A company's standing in the press can see business rise or fall. Adam Hill analyses the results...Corporate reputations are made and lost, but what part does the press have to play? PRWeek ... 's which had a difficult year. Press criticism included coming under fire in July for its proposal to award ... of the media companies' reputation table in 2004. Bad press Just above ITV Digital in the table, Daily ...

Barclays exploits power of images

Barclays has called in photography agency Visual Media to improve the effectiveness of its press

Pope joins animal protection group as first PR head

The Society for the Protection of Animals Abroad (Spana) has appointed The Blue Cross senior press

KPMG brings in FD for Courts crisis

to bolster its press office and handle media fallout from last week’s closure of all 88 of Courts’ UK stores.

News in brief

by director-general Mark Thompson. BBC press officer Guy Bailey said 47 per cent of staff in the comms...in the consumer press. PUBLISHING BREAK: PRWeek is now taking its annual publishing break. The next issue ...

Scottish garden fest aims south

The six-year-old June show will use style photography, the first featuring Scottish model Vanessa Neil in a dress made of flowers, to attract coverage in national lifestyle press. It will also target ... targeting the travel press to position the show as a tourist destination. ...

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