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The Annual 2004: The Year in ... Press

17 Dec 2004

2004 has to be the most exciting 12 months for press that I've seen in all my years ... market is moving on at a pace, and press is in significant danger of being left behind. Newspaper ... presses has been cited as the reason other titles have declined to follow suit, but aren ...

Carat lands £7.5m Alliance & Leicester press account

15 Dec 2004 | by Daniel Farey-Jones,

LONDON – Alliance & Leicester has appointed Carat Direct Communications to handle its £7.5m press

This week: Marketing news from the national press

15 Dec 2004

Tesco and Sainsbury's are to be investigated by the Office of Fair Trading (OFT) over their online delivery services. The OFT is understood to be looking at the large number of customers who do not receive all the goods they order, yet still have to pay the delivery fee. The Sunday Times

Agencies ‘failing to get creative’ with regional press advertising

14 Dec 2004 | by MediaWeek

by the regional press, Walker Media managing partner Charlie Varley said this week....similar move on behalf of the national press. Varley said: “At heart, there’s not enough understanding of the creative opportunities in the regional press or enough familiarity with the newspapers. The editor ... their national/regional structure.” In addition, said Varley, the NS should start presenting regional press ...

VisitBritain press chief exits after seven months

10 Dec 2004 | by Richard Cann

Budget constraints have forced VisitBritain to delay the replacement of corporate press and PR.... Simpson’s workload will be shared between two remaining corporate press officers under the management ...

Tesco and Asda rule in press coverage for 2004

10 Dec 2004

Tesco and Asda have obliterated the competition in achieving positive press coverage in 2004

OnBoard to handle South Pole expedition press office

10 Dec 2004 | by Piar.pl

OnBoard PR has been appointed to run the press office for the 'Together to the South Pole

Profile: Lib Dems' danger man - Mark Littlewood, head of press, Liberal Democrats

10 Dec 2004 | by Dan Bloch

the press office of the Liberal Democrats, a party opposed to ID cards, is not surprising given that he ... and by the press than in the past. They are going to go through everything we say with a fine tooth ... press secretary in Jackie Rowley. Littlewood is an experienced campaigner. He studied politics ...

This week: Marketing news from the national press

08 Dec 2004

Retailers are hoping for a last-minute surge to rescue Christmas, as sales figures from the British Retail Consortium reveal November was the worst month of 2004. Sales fell by almost 1% - the first year-on-year decline since last Christmas. The Observer LA Fitness is planning to roll out its weight-loss...

Web puts dent into TV and press

03 Dec 2004 | by MediaWeek

A Europe-wide study has revealed internet users have cut down their television viewing and newspaper reading time.

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