SMS scanner solution
31 Dec 2004 | by Peter Crush
.com and elbowrooms.com subscribers, the venue holding the events. Posters at student venues and press ads also ...
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Corporate TPS registration shows sharp increase
31 Dec 2004
knowledge the only recent change is that the DMA has advertised the CTPS in the trade press ...
Norwich Union case study: Integrated success
31 Dec 2004 | by Peter Crush
no telephone numbers on the press ads - people had to go to the website. The Mail/Mail on Sunday ads had a URL ... Mail and Memorisethis.com partnership, the Daily Mail sent an email version of the press ads to 40 ... ) and the other 50 per cent from the press ads. "The message is very much that people use offline media to go ...
Editorial: No single answer to DM having the Midas Touch
31 Dec 2004 | by Bill Britt, Editor, bill.britt@haynet.com
could calculate how much money they'd save by taking out a life insurance policy at a younger age. Press ...
Envelopes: Envelopes get personal
31 Dec 2004 | by Bill Britt
(challenged by at least one printer) is that digital presses cannot handle envelopes. Instead, personalised ... with the personalised letter. Although digitally personalised letters can be economical for press runs in the tens ... the commonly held belief that stock envelopes can't be fed through digital presses, his Slough-based company ...
Call centres: Setting new standards
31 Dec 2004 | by Peter Crush
centres face is managing volume. Automation has had a bad press because people see it as an iteration ...
Trailblazer: Stretching SPACE
28 Dec 2004
. But the firm hasn't suffered too much from negative pop-up press and the launch of Microsoft XP2 this May ...
Media Moment of 2004 - Danny Meadows-Klue
23 Dec 2004 | by MediaWeek
consumers spend online rose again, nudging the internet into second place ahead of radio and press ...
Review of 2004 - 10 biggest marketing moments
22 Dec 2004
the fashion press, but who cares? It is missing the point. The buying, merchandising and store staff ...
Carat awarded £3.5m Allied Carpets UK media account
22 Dec 2004 | by Sam Matthews,
national press. If you have an opinion on this or any other issue raised on Brand Republic, join ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
