with the tabloid press you have to be clear on what you are prepared to do and what you are not.' The rest ...
, industry and lifestyle press. Desk-side briefings were arranged with the consumer tech, sports and trade ... , regional and mobile specialist press. Early adopters were targeted through a partnership with What ...
into two - those with CEOs that "get it" and those that do not. This company's CEO believes that press relations are really important. That gives authority to the head of press to make things happen.' BT has ...
. The results were analysed to identify news hooks for consumer and motor trade media, and two press releases were created. The first was aimed at the consumer press to show that ten per cent of motorists were ... of Green Flag and showed the consumer press produced a 47 per cent hit rate, with the trade press ...
aggressive approach to its PR strategy in an attempt to raise its profile in trade press.
with the press,' he says. Courting publicity The anecdote he offers to underline this point is telling ...
high-impact national coverage on the day of the launch. A photocall and press conference with Suzy ... treated better than the press.' ...
digital camera to create real-life benefits for the press,' explains managing director Sheryl Seitz ...
to demonstrating. Relative unfamiliarity with such gadgets among the press led to one of the campaign's more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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