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Campaign: Ministry of Fun reveals decline of grottos - Consumer

was made available for interview for both radio and press. Measurement and Evaluation The Daily Mirror ... November, bookings for Ministry of Fun's Santas have doubled on last year to 150. As PRWeek went to press ...

News Analysis: Season of aggressive promotions

Ison, press officer at the British Retail Consortium, the trade association for the UK retail industry ... ready-made story,' says group head of press and PR Hamish Thompson. But he is sceptical about the term ... the 'main focus' for PR activity and that distributing press releases promoting competitions, photo ...

News Analysis: Will consumer PR revive hurt M&S?

on communications, and Lifestore, for instance, was getting amazing press,' says one insider, referring to M ... &S story in the press because it is such a heartland brand,' he explains. 'It's a British institution so journos want to know what it is doing and will almost certainly cover it.' Delicate press relations ...

Campaign: Oasis delivers growth plan to press and staff - Financial PR

left confused or concerned about the future of their company. No press conference was held, but 30 ...

Profile: Fresh start for Mr Joe Public - Matt Wood, managing director, Seventy Seven PR

passionately: 'It annoys me when companies are not rewarded for running a fucking good press office campaign ...

News Analysis: McDonald's faces more obesity flak

- disappoint. MCDONALD'S: PR FACT-FILE UK contacts: Head of corporate affairs Nick Hindle Head of press ...

Campaign: Hasbro resurrects My Little Pony brand - Consumer PR

ranges. To interest the fashion press, the team asked London Fashion Week designers, such as Tracey Boyd ... by professional lifestyle photographers to achieve high-quality, glossy and eye-catching pictures. A press pack ... -retail trade press. National lifestyle and fashion press were offered exclusives in an effort to ensure ...

Opinion: McDonald's PR takes an unhealthy turn

in the national press to try and neutralise people who are minded to see Super Size Me and conclude ...

IPR Excellence Awards: Winner: Consumer Relationships (Leisure) - Domino's emerges from the pizza pack

. To gain coverage in national and local press as well as lads' magazines, which had previously not covered ... available. A press pack was also produced containing quotes from a road safety consultant. The second ...

News Analysis: PR stunts juggle risk with success

's brand generally. The offer gained coverage in most of the national and regional press. Opportunity ... dispatched a press release to the Press Association and PR Newswire, and branches were informed. By midday, the phones in the Asda press office were facing meltdown. The publicity stunt could go down as a stroke ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.