to remove filtersAdwatch of the year: Adwatch stars of 2004
15 Dec 2004
on to TV for home insurance and loans, and press for travel, life, pet and breakdown cover. The year has ...
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Carat lands £7.5m Alliance & Leicester press account
15 Dec 2004 | by Daniel Farey-Jones,
LONDON – Alliance & Leicester has appointed Carat Direct Communications to handle its £7.5m press
Media Forum: Are newspaper rate rises fair?
10 Dec 2004
on the agenda in the press market. Which means, basically, that the good times are back. Obviously you'll get a...news for the medium, according to the Initiative report, is that, because press inflation has been a ... shouldn't be about percentage increases but whether press is good for your business." YES - Ian Clark ... ." MAYBE - Mark Jarvis, head of media, Carat "Our analysis shows press market revenue will grow ...
Daily Star rate hike raises media hackles
03 Dec 2004
,000 as The Sun and the Daily Mirror. One agency press director said: "I can see how it is justifying ...
Special Report: Direct Marketing - Client Champions
03 Dec 2004
business? Similarly, national TV and press are not effective for us as a business. When I spend a pound ...
The Work: New Campaigns - The World
03 Dec 2004
buying: In-house Photography: Image Bank Exposure: National press THE LOWDOWN J. Walter Thompson ...
Media: OPera predicts total adspend will rise in 2005
26 Nov 2004
, TV by 5 per cent, radio by 4.8 per cent and press by 1.5 per cent.
AA: Adspend set for decade of growth
19 Nov 2004
Forecasters suggest TV and press advertising will increase by between 10 per cent and 25 per cent in real terms between 2004 and 2016. Outdoor and radio are expected to do even better, with growth rates ... ." PRESS FORECAST Year Optimist's view Pessimist's view ...
SRH profits rise 16% boosted by strong ad revenue
18 Nov 2004 | by Sam Matthews,
% to £22.1m, boosted by a 14% increase advertising revenues across its press and radio divisions....companies and established local press titles SRH is well-placed for continued growth." In view ... , which also released financial reports this week, is expected to press ahead with a takeover bid ...
Superbrands case studies: Egg
18 Nov 2004
press, mailings and online activity ensure Egg continues to acquire and cross sell to its customer base ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
