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TAG Heuer signs Wimbledon champion Maria Sharapova

The 17-year-old Russian won this year's Wimbledon Championship and is currently ranked fourth-best womens' tennis player in the world. The player will feature in TAG Heuer's press campaign "What are you made of", shot by photographer Patrick Demarchelier. Sharapova said that she saw TAG Heuer ...

Healthcare Survey: Ghost writers under spotlight

in the national press over the past two years have claimed drug companies are employing 'ghost writers' to place ... fields have been cited in press coverage as having read articles in journals that named them ... with the ABPI code of ethics.' Nonetheless, the original claims in the press led to the mounting of a campaign ...

Healthcare Survey: Marketing Medicines

Press releases sent out by pharma firms ten years ago, were concerned primarily with the research and development of new drugs. These days, things are different. The market is tighter and there are new pressures. Drugs firms have shifted to focus heavily on the marketing of their medicines, and this is where strong ...

HHCL/Red Cell puts legend at centre of Godiva relaunch

LONDON - HHCL/Red Cell has created an international press and poster campaign for the launch

Nectar dismisses stories predicting uncertain future

press conference, that Sainsbury's customers "value Nectar hugely" and that Nectar "is a fantastic ...

Mattel and Universal to launch Barbie-branded album

-figure sum in the one-off deal, which will be promoted in cinema, press and poster in a campaign through ...

Profile: Markham on a mission - Gill Markham, UK corporate affairs director, Wyeth

from the US - unless they're Pfizer.' Markham says: 'The press don't want a good-news story but we ...

Healthcare: Brand visibility

Metoprolol and another selective beta blocker, Bisoprolol. A press release was distributed and sold ... characteristics with a press release or press pack relating to a medicine - Companies may provide members ...

TBWA\London wins Cannes Grand Prix for PlayStation2

Grand Prix taken home by a British agency, with DDB London winning the press prize for work ...

PlayStation2 - Great use of media integration

and a full online PR plan to online trade, gaming and horror movie press. "A key creative objective ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.